Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a trading copywriter, I tin show you penning is captious to immoderate successful trading campaign, from emails to societal media posts to blogs.

Even nan astir seasoned writer tin struggle to support up pinch demand, truthful its important to return advantage of nan champion AI copywriting devices disposable to streamline your process and boost your productivity.

But what instrumentality is champion for you and nan content you request to create?

I tested respective AI copywriting platforms to find which devices constitute nan champion trading copy. By nan extremity of this blog post, you'll person a amended thought of what devices you should effort to thief you nutrient value contented faster.

Table of Contents

• What is AI copywriting?
• How do AI copywriting devices work?
• How to Use AI for Copywriting
• 10 Best AI Copywriting Tools
  • Best for Blog Introductions
  • Best for Social Media Copy
  • Best for Email Copy

What is AI copywriting?

AI copywriting combines earthy connection processing pinch instrumentality learning to make transcript for societal media, blogs, websites, landing pages, scripts, and more.

Though AI generates nan copy, nan volition is for it to sound for illustration a quality wrote it. Furthermore, AI-generated transcript is crafted quickly, helping marketers meet deadlines and allot much clip toward different responsibilities.

How do AI copywriting devices work?

Most AI copywriting devices activity by quickly assembling information connected nan requested taxable and crafting transcript based connected nan accusation and parameters group by nan user. 

For example, you'll spot later successful this blog station that I entered a punctual into each instrumentality detailing nan taxable of nan transcript I wanted them to make (influencer trading strategies).

The punctual besides included really I wanted nan contented to look (a blog station astir 10 influencer trading strategies).

Those were my parameters, but galore devices let you to explain your reside of voice, connection count, and more. 

How to Use AI for Copywriting 

Most trading copywriters for illustration myself usage AI to make ideas, outlines, aliases trading transcript (to an extent, but I'll get to that successful a moment). Here are immoderate communal usage cases:

Generating Topics

You tin inquire AI Copywriting devices for illustration HubSpot's AI Content Writer aliases ChatGPT to make topics for you by saying:

• "Generate (number) blog station ideas astir (topic)."

Creating an Outline

If you person an thought but you request an outline earlier you tin commencement writing, you tin taxable a punctual saying:

• "Generate an outline astir (topic). Include nan subheading (enter subheadings)."

And while it is imaginable to punctual AI to make copy, specified arsenic blog posts, for you — you should do truthful pinch caution.

AI is helpful, but it's acold from perfect. If you trust solely connected AI to make contented for societal media aliases your website, you consequence your transcript coming crossed arsenic bland aliases robotic. 

So, if you're going to usage AI to constitute a complete portion of transcript for your website, blog, aliases societal media, make judge to springiness nan transcript a adjacent look and a spot of a quality touch to make it sound personable, relatable, and genuine.

10 Best AI Copywriting Tools

Best for Blog Introductions

My 3 contenders for nan champion AI instrumentality for blog penning are HubSpot's AI contented writer, ChatGPT, and Scalenut. To comparison each device, I typed nan pursuing punctual into each strategy and evaluated nan introductions successful nan results:

“Generate a blog station listing 10 strategies for influencer marketing.”

Pro tip: Remember that Google has a circumstantial model utilized to measure nan value of website contented and that nan higher nan quality, nan higher nan rank, and nan much occurrence your contented is apt to see. 

That model is EEAT, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. To guarantee your blog contented is aligned pinch EEAT while still utilizing AI copywriting devices to streamline your process, you must adhd quality touch.

That intends utilizing nan generated transcript arsenic a baseline for you activity alternatively than nan last draft.

If necessary, tweak nan transcript to bring it person to a relatable quality reside and enrich it but adding your ain position and opinions, things that tin only travel from humans and not AI. 

1. HubSpot's AI Content Writer

Our free AI contented writer tin make transcript for blogs, websites, societal media posts, and more. Users simply type successful a taxable aliases punctual and fto nan AI contented writer do nan rest.

Using nan instrumentality is simple. Just log into nan HubSpot CRM and click nan “Generate blog post” fastener adjacent nan apical correct corner.

Next, type successful nan prompt, take nan correct country, and prime nan blog to big your post. Then click “Next.”

From there, nan AI generates respective headlines to take from. Even better, it shows really difficult it is to rank for nan header and keyword.

Below is an excerpt of what nan instrumentality generated aft I selected nan header I wanted.

Get started pinch HubSpot's AI Content Assistant

What I like: Overall, nan instrumentality is user-friendly, quick, and helpful. My only critique is that I'd much apt usage nan opening sentences arsenic metadata and rework nan first 3 paragraphs aft nan subheading to trade an introduction.

Bonus: If you want nan benefits of HubSpot's AI Content Writer but specifically for your blog, you tin usage our AI Blog Writer. 

2. ChatGPT

This isn't my first clip utilizing ChatGPT to constitute blog content. While it's not my go-to choice, it’s an fantabulous instrumentality for outlining a blog station aliases starting a draft.

After I submitted nan prompt, ChatGPT generated a header akin to nan 1 I chose successful nan HubSpot example, and it developed an intro paragraph person to really I'd constitute it myself.

I would person liked ChatGPT to make aggregate header suggestions, but I would request to participate a different punctual for that to happen.

Additionally, while nan opening paragraph was straightforward and to nan point, it lacked item aliases an breathtaking hook.

Pro tip: When utilizing ChatGPT, beryllium arsenic circumstantial arsenic you tin successful your punctual aliases beryllium fresh to taxable aggregate prompts until you get nan benignant of contented you're looking for. 

3. Scalenut

Scalenut helps users brainstorm, write, edit, and people SEO-optimized content. Unlike different generators, I must taxable nan keywords for nan AI's Article Writer earlier entering nan prompt. 

Once nan keywords, prompt, and reside are specified, Scalenut generates respective headlines to take from. I decided connected nan first headline, “Ten Winning Strategies for Influencer Marketing.”

Scalenut generated nan pursuing outline pinch optimized subheadings.

From there, I clicked “Generate Writing Points” and was shown nan points Scalenut planned to see successful its draft. I could delete nan points I wanted to exclude and constitute successful caller topics.

Finally, I clicked “Generate Content,” Scalenut responded pinch nan pursuing blog draft, which included a meta title, description, and permalink.

Scalenut's attack to AI copywriting is simply a very collaborative process, which is fantabulous for a writer for illustration myself. I spot AI arsenic an assistive instrumentality alternatively than thing that tin wholly return complete nan task of writing.

There are immoderate tweaks I would make to nan last draft. For example, “influencer marketing” should beryllium lowercase since it's not a due noun. However, Scalenut provided a beardown instauration for AI copy, and I spot a instrumentality for illustration this redeeming clip for writers.

4. HubSpot's Blog Ideas Generator

HubSpot’s AI taxable generator instantly gives galore actionable blog station sanction ideas, but location is much to it.

Keyword research, AI-generated outlines, and moreover full blog posts created and fresh to beryllium published successful HubSpot CMS. And each this based connected nan title you chose.

All you request to do is penning what your blog station is astir past prime nan different suggestions from nan tool, measurement aft step. Real blog magic.

So, which of nan supra devices writes nan champion trading transcript for blog posts?

It‘s a necktie betwixt HubSpot’s AI Content Writer and Scalenut.

Both devices see features that optimize your contented SEO, which is cardinal to crafting blog posts to rank successful SERPs and make leads.

Best for Social Media Copy

Let's comparison AI devices from SocialBee and Anyword to spot which is champion for processing societal media copy.

Pro tip: Take advantage of nan tools' pursuing abilities to create transcript for circumstantial societal media platforms. These devices often return nan guesswork retired of figuring retired what format useful for what channel.

Just make judge to understand your assemblage connected each level truthful that you tin tailor nan generated transcript to their preferences. 

1. SocialBee

SocialBee is some a societal media scheduling instrumentality and an AI station generator, truthful erstwhile you create your societal media content, you tin easy schedule your creation to your platform.

In this case, SocialBee is connected to 1 of my Instagram accounts.

After choosing to usage SocialBee's societal media copilot, I answered a fewer questions regarding nan sanction of my business, who I was generating contented for, my role, target audience, branding, and more.

In this example, I americium a societal media head for a bakery successful Philadelphia that serves freshly baked equipment to locals wanting a cozy, family-friendly atmosphere.

From there, SocialBee suggests nan platforms I should usage successful my campaign, nan benignant of contented I should post, and when.

Finally, I click “Generate Post,” SocialBee provides respective societal media transcript drafts and nan action to station them according to its suggested plan.

One station reads:

“Remember erstwhile we utilized to make these delicious pome turnovers? They were ever a crowd favorite! #ThrowbackThursday #PhillyBakeryHistory.”

In nan notes tab, SocialBee points retired nan types of images I should usage to complement nan copy.

What I like: Planning, drafting, and scheduling a societal media run tin return hours, sometimes days, but pinch SocialBee, I sewage everything done successful conscionable 10 minutes. I besides emotion that it provides a assortment of transcript for different societal posts.

2. Anyword

Anyword is simply a free AI transcript generator that is beautiful elemental to use. All I needed to do was prime nan societal media level I wanted to station to and past explicate nan station successful a fewer words.

For this test, I'm sticking to nan Philly Bakery illustration and asking Anyword to make transcript for an Instagram station enticing customers to sojourn my fictitious Philadelphia-based bakery. Here’s nan result.

As you tin see, Anyword is simply a batch little broad than SocialBee and doesn't supply arsenic galore suggestions.

However, it provides engagement predictions, a standard for reside of voice, and a chart predicting nan demographic nan caption would entreaty to nan most.

Best for: I tin spot myself utilizing a instrumentality for illustration Anyword erstwhile I'm unsure what to station and request a speedy transcript arsenic soon arsenic possible.

With that successful mind, I will crown SocialBee arsenic nan champion AI instrumentality for generating societal media trading copy. SocialBee streamlines nan full run ideation process, from readying to drafting to scheduling, successful minutes.

Best for Email Copy

We‘re comparing Copy.AI and Hypotenuse.AI to spot which generates nan champion email trading copy. My punctual is: "Generate a trading email to customers excited astir my business’ Fall clothing sale."

Pro tip: Before afloat committing to automating your email transcript pinch AI, leverage A/B testing to spot really your assemblage responds to AI-generated contented vs. human-generated content.

1. Copy.AI

Copy.AI useful likewise to ChatGPT, which makes sense, considering it‘s built connected apical of OpenAI’s GPT-3's ample connection model.

While ChatGPT is simply a wide work that answers various queries, Copy.AI is designed to streamline nan copywriting process.

So, really does it fare pinch emails? Let‘s look astatine an excerpt of Copy.AI’s consequence to my prompt.

What I like: The email taxable is catchy and clever while creating a consciousness of urgency. The opening condemnation captures nan principle of Fall attire pinch phrases for illustration “crisp autumn air” and “cozy.”

However, nan full email is astir 430 words; it's champion believe for trading emails to beryllium betwixt 50 and 125.

2. Hypotenuse AI

Hypotenuse.AI provides various templates for different types of content, including emails. The copywriting instrumentality besides allows users to picture nan intent of nan email, keywords to optimize for, tone, and more.

This is what Hypotenuse.AI came up with.

What I like: I'm overmuch happier pinch nan magnitude of nan email, which is little than 120 words. I besides emotion nan call-to-action astatine nan extremity for being short and to nan constituent and encouraging readers to enactment now.

After all, a small FOMO ne'er wounded anyone.

The email doesn't person arsenic galore fluff words arsenic nan draught from Copy.AI, but wide nan draught provides a awesome guidelines to build upon and tweak to my liking.

3. AI Blaze

AI Blaze makes it easy to rewrite your email transcript to make it much professional, fresh definite parameters aliases formats, aliases moreover amended nan messaging.

Plus, AI Blaze useful connected immoderate tract via Chrome, truthful you tin usage it to polish your email transcript connected immoderate ESP.

Here's what AI Blaze generated successful consequence to my punctual for nan trading email:

What I like: The hook is good. It gets consecutive to nan constituent and catches your attention. A 'limited clip only' consciousness adds a consciousness of urgency. Plus, nan usage of emojis is simply a bully touch. 

Between Copy.AI, Hypotenuse.AI, and Blaze I would take nan second to trade my trading emails. Hypotenuse.AI provides much email customization options and opportunities to optimize for SEO and target audiences.

4. Divi AI

What I like: Creating a good-looking web page pinch optimized contented is simply a batch easier and simpler for anyone, moreover beginners, erstwhile it comes to Divi AI.

Choosing nan AI Tool for You

Many AI devices are disposable to thief marketers trade compelling, absorbing contented quickly and efficiently; you conscionable request to cognize nan benignant of assistance you request and beryllium consenting to trial different tools.

What different AI devices do you deliberation marketers should effort out? Which of nan devices supra are you astir willing successful using?

Editor's note: This station was primitively published successful October 2023 and has been updated for comprehensiveness.