Viral Video Marketing: 9 of My Favorite Viral Marketing Videos

Creating a viral trading video isn‘t easy, but it isn’t impossible. Furthermore, viral video trading doesn't ever require a big-budget video since much and much consumers are starting to worth authenticity complete staged content.

If you want to spell viral successful 2025 but aren‘t judge how, you’ve travel to nan correct blog. Here are immoderate of my favourite viral trading videos and why they were specified a success.

And if, by nan extremity of this list, you still uncertainty your expertise to create viral content, retrieve that HubSpot's Clip Creator is simply a free AI-powered video creator that tin thief you create memorable trading videos sloppy of your accomplishment level.

9 Viral Video Examples

1. Cecred

Views: 2.1 million

Megacelebrity Beyonce released her caller statement of hairsbreadth attraction products called Cecred, and her trading was very Gen Z-coded.

Instead of glossy, highly produced videos of models flaunting shiny, beautiful hairsbreadth and bouncy curls, Beyonce took her telephone and filmed herself utilizing nan products. She past took viewers done her lavation time regular and explained nan products she uses.

So, what makes it Gen-Z coded? It's an authentic and unpolished trading attack that younger consumers often prefer. Studies show that 62% of Gen Z consumers for illustration brands that create authentic and relatable content.

Beyonce is besides known for being a backstage personification who seldom gives fans a glimpse into her individual life, truthful a video of her candidly sharing her haircare regular feels exclusive.

55% of Gen Z opportunity brands are much appealing erstwhile they create exclusive contented for illustration behind-the-scenes videos aliases tutorials.

What I like: For one, Beyonce is speaking straight to her fans. And if you're a personnel of nan BeyHive for illustration I am, past you cognize really uncommon that is.

2. Duolingo

Views: 8.1 million

Duolingo has viral trading videos down to a subject connected TikTok. It feels for illustration each clip I log successful to nan app, a caller Duolingo video is viral, pinch millions of views and likes.

The connection learning company's concealed is that it ever has a beat connected trending topics and what its assemblage says astir nan brand.

For example, Dress to Impress is simply a celebrated multi-player dress-up video crippled created by Roblox. The crippled is celebrated among streamers and gamers, and Dress to Impress tutorials and playthroughs often spell viral connected TikTok.

A communal joke among Duolingo users is that nan connection learning app is beautiful accordant and playfully fierce erstwhile it comes to reminding users to log successful and learn.

So, Duolingo posted a TikTok of its mascot's avatar floating done nan crippled and jokingly captioned that nan glammed-up vertebrate is connected its measurement to punctual users not to break their learning streak.

What I like: Duolingo's attack to video trading shows nan marque has tapped into what its assemblage is saying and nan biggest trends. So, successful your ain quest for virality, perceive intimately to what your assemblage is saying astir you and effort to necktie it into a celebrated trend.

3. Scrub Daddy

Views: 30.7 million

I ne'er thought a video astir thing arsenic mundane arsenic a sponge would make it successful my apical 10 favourite viral trading videos, yet Scrub Daddy is here. This video went viral connected TikTok successful 2023, and it's easy to spot why.

The video features a humorous yet relatable book that doesn't sound overly rehearsed, giving nan TikTok an aerial of authenticity.

It besides explains really nan merchandise useful and answers a often asked mobility from consumers: “Why is my Scrub Daddy Damp Duster barren erstwhile near retired successful nan open?”

What I like: Scrub Daddy injects conscionable nan correct magnitude of joke to support this video engaging while still showing and explaining really nan merchandise works.

4. REM Beauty

Views: 1.8 million

Though I‘m a immense Ariana Grande fan, I committedness I’m not being biased erstwhile I opportunity nan movie Wicked and Grande‘s R.E.M. Beauty had 1 of nan champion collaborative trading campaigns I’ve seen.

Although this TikTok is only 16 seconds long, it is still effective video trading because it shows Ariana Grande speaking authentically and passionately astir nan Wicked-inspired R.E.M.

Beauty palette. Grande doesn't sound rehearsed and moreover shows really nan merchandise appears connected her skin.

What I like: Ariana Grande is nan laminitis of R.E.M. Beauty and 1 of nan stars of Wicked, and this video ties her passion for some projects together while appealing to different consumers, from Ariana stans to Wicked lovers to constitution users.

5. City Pups - Jeremy, nan Manager

Views: 1.8 million

Jeremy is simply a stern-faced achromatic feline who “manages” City Pups, a pet shop successful New York City. Employees astatine City Pups movie Jeremy's day-to-day shenanigans and dub nan video complete pinch an AI-generated British sound relaying sarcastic quips.

The feline has go truthful celebrated that group from astir nan world sojourn City Pups to meet nan furry head and often time off pinch a caller puppy.

What I like: Well, I conscionable emotion cats, truthful it‘s inevitable that I’d emotion Jeremy‘s videos. That said, videos for illustration nan 1 supra are fantabulous because they’re funny, clever, and characteristic candid shots of nan business and customers.

6. Gibson Guitar - Jason Mamoa

Likes: 74,700+

I predict personage marketing will still beryllium profitable successful 2025, moreover arsenic influencer trading continues to rise, and this video supports my theory. Actor Jason Momoa of Game of Thrones and Justice League fame helped people a viral infinitesimal connected Instagram for nan Gibson Guitar brand.

Momoa talented his son, a guitarist and metallic fan, a guitar handmade by nan CEO of nan iconic Gibson Guitar brand.

The process was documented connected Instagram, and Momoa filmed nan heartwarming infinitesimal erstwhile he yet sewage to springiness nan one-of-a-kind instrumentality to his child.

What I like: Once again, I'm a sucker for authenticity and candid moments.

7. Deadpool and Kidpool Help SickKids

Views: 1.7 million

Speaking of personage marketing, Ryan Reynolds dawned his iconic Deadpool cogwheel and teamed up pinch Lynda Carter (Wonder Woman) to beforehand nan Sick Kids Foundation, a Canadian statement dedicated to nan wellness and well-being of children.

The video surpassed 1 cardinal views successful conscionable a fewer days.

What I like: The video uses Deadpool‘s signature joke to explicate nan organization’s purpose. It's besides timely pinch its holiday-themed storyline. And, of course, it capitalizes connected nan immense instrumentality guidelines of celebrities Ryan Reynolds and Lynda Carter.

8. Anthropologie - #unwrapanthro

Views: 1.4 million

Anthropologie kicked disconnected its vacation giveaway pinch a viral TikTok video announcing nan arena and really audiences could participate. The video is elemental and features a voiceover accompanied by footage of Anthropologie labor happily wrapping vacation gifts to beryllium sent to nan giveaway winners.

What I like: Anthropologie‘s viral video shows that you don’t request a immense accumulation aliases fund to make viral content. The video is straightforward and does a awesome occupation of explaining nan giveaway and drumming up excitement.

9. Nike - Vinicius Junior

While I‘m not into sports, I emotion watching videos of athletes being silly and having fun. So it’s nary astonishment I really enjoyed this viral Nike video of Brazillian shot subordinate Vinicius Junior dancing successful his Nike cleats.

What I like: This viral video is simply a awesome illustration of reasoning extracurricular nan box.

Instead of showing Vinicius Junior utilizing nan shoes successful a shot lucifer aliases showcasing his skills arsenic an athlete, nan marque tapped into Vinicius' unsocial characteristic and civilization to create a one-of-a-kind advert that shows nan comfortableness and durability of Nike products.

So, what person we learned? Well, successful this existent property of video marketing, it's little astir glossy, highly stylized images and much astir authenticity, humor, and clear messaging. Keep this successful mind arsenic you create your adjacent viral hit. Good luck!

Editor's Note: This station was primitively published successful September 2010 and has been updated for freshness, accuracy, and comprehensiveness.