How to Use Instagram: A Beginner's Guide [Expert Insights + New Data]

I afloat admit I’m terminally uncool. But arsenic a marketer, I can’t fto my deficiency of swag (rizz? drip?) beryllium an excuse for being down nan times and not knowing really to usage Instagram. With astir 2 cardinal users, I’ve gotta be.

Luckily, I’m surrounded by seasoned marketers and societal media experts who tin thatch maine — and I’m going to salary it guardant by sharing their insights pinch you.

First, we’ll screen nan basics: what Instagram is and what its intent is. Then, we’ll research really to get started. Along nan way, I’ll stock master quotes and data-backed tips that will person you posting for illustration a pro.

But I won't beryllium offended if you jump consecutive to nan portion you need:

Table of Contents

• What is Instagram?
• How Does Instagram Work?
• Instagram FAQs
• What is nan intent of Instagram?
• How to Create an Instagram Account
• How to Optimize Your Instagram Profile
• How to Use Instagram
• How do Instagram notifications work?
• How to Upload, Edit, and Post an Image to Instagram
• How to Upload an Image aliases Video to Your Stories
• How to Follow People connected Instagram
• Can you link to Instagram to different societal accounts?
• How to Connect Instagram to Facebook
• How to Connect Instagram to Other Social Accounts
• Data-Backed Instagram Marketing Tips

Instagram — IG aliases Insta, for group cooler than maine — was erstwhile conscionable a photo-sharing societal platform. Back then, “Do it for nan 'gram” was a communal saying: “Do thing fun/funny/risky truthful we tin return a image and station it to Instagram.”

Since then, Instagram has go a full-fledged ocular level pinch a heavier accent connected video and interactive elements via Stickers. (And “Do it for nan ‘gram” has apparently fallen retired of style.)

If you‘re not portion of nan 1 cardinal users connected Instagram, you mightiness want to reconsider. As a consumer, nan app offers a awesome chance to enactment a portion of friends’ lives. Plus, you tin travel your favourite celebrities, influencers, aliases nationalist figures to spot candid photos of their mundane lives.

For brands, it's a phenomenal level for connecting pinch their audience. For instance, Taco Bell uses Instagram Stories to beforehand caller paper items you won't find anyplace else.

How Does Instagram Work?

The thought is simple: Users from anyplace successful nan world create backstage aliases nationalist accounts.

They travel and are followed by different users, prosecute pinch them and their content, and upload videos and photos to beryllium engaged pinch successful return. (Or you tin beryllium a lurker who conscionable checks retired everyone else’s contented and ne'er posts aliases engages — but nary 1 likes that.)

User accounts tin correspond individuals aliases groups for illustration organizations, businesses, aliases brands. We’ll excavation deeper into nan specifications arsenic you publication on.

Instagram FAQs

Can I get connected Instagram without creating an account?

You tin browse Instagram pinch constricted functionality for a short clip without an account. After a while, you’ll beryllium prompted to log successful earlier you tin continue. This happens some connected desktop and successful web browsers aliases apps connected mobile.

Is Instagram free?

With each that it has to offer, it whitethorn beryllium astonishing that Instagram is free, but it is.

You tin motion up and commencement posting contented pinch thing much than an email address. Features for illustration verification badges and ads, however, do travel pinch a value tag.

Can you usage Instagram connected desktop?

Originally, Instagram was solely a mobile app. You could only entree nan level from a mobile device, but successful caller years, it launched a amazingly complete website that tin beryllium accessed done immoderate web browser, including from a desktop.

(There is nary desktop app currently.)

At first, users could only position contented from nan desktop type of Instagram, but today, they tin view, edit, and create contented and prosecute done comments, likes, and messages.

There are still immoderate limitations, specified arsenic not being capable to interact pinch Stickers successful Stories, but if you find yourself without a telephone aliases tablet (or possibly conscionable want to sneak successful a scroll during activity aliases schoolhouse hours), nan desktop is much than enough.

What devices activity pinch Instagram?

In summation to a browser, nan Instagram app will activity connected immoderate instrumentality pinch iOS, Android, aliases Windows 10.

What’s an Instagram handle?

An Instagram grip is your username. For businesses, this should beryllium straight related to your marque sanction truthful your customers tin find you. For example, HubSpot’s grip is simply @hubspot, while excavation is @curt.delp.

What’s an influencer?

An influencer is anyone pinch an audience. Just for illustration you would spot a friend’s recommendations, influencers tin effect others’ opinions done their established relationship.

In fact, according to Aspire, 63% of marketers opportunity influencer-generated contented performs amended than different marque content.

The larger their audience, nan much valuable an influencer tin beryllium to a trading campaign.

Learn much astir that successful our article, “Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates].” The word “influencer” is besides often interchanged pinch “content creator” these days.

What’s an Instagram Reel?

A Reel is simply a short video shared connected Instagram, typically betwixt 15-90 seconds.

Read: How To Make Instagram Reels and Use Them to Your Advantage

What’s an Instagram Story?

An Instagram Story is simply a photograph aliases short video that disappears aft 24 hours. People must person an Instagram relationship to position your story, and Stories tin beryllium saved to your floor plan permanently via “Highlights.”

Read: Instagram Stories: What They Are and How to Make One Like a Pro

What is nan intent of Instagram?

“Personally, I usage it to stock prime updates astir my life pinch friends and family, stock memes, and find inspiration for everything from recipes to manner to travel,” says Emily Kearns, HubSpot’s Senior Manager of Brand Social.

Emily’s portion of nan squad that blew up HubSpot’s LinkedIn beingness by 84% successful conscionable six months, truthful I spot her word.

“It’s besides progressively utilized arsenic a spot to get news, study astir existent events, and follow on successful real-time for things for illustration reddish carpets,” she adds.

For brands and marketers, nan intent is to get successful beforehand of millions of highly engaged viewers.

“Instagram presences are utilized to build and pass a marque communicative and to link pinch lovers of nan brand,” Kearns says. “It tin beryllium utilized for a batch of things from driving consciousness of a caller merchandise to driving conversions pinch circumstantial targeted placements.”

But don’t deliberation of it arsenic simply blasting ads to passive viewers. Smart brands are creating legions of loyal fans who dispersed that love.

“There has been a immense displacement precocious wherever brands are focusing much connected building a organization done relatable and entertaining content,” says Reece Callaway, Social Media Strategist and Content Operations Lead connected that aforesaid societal dream team.

I was amazed and delighted by really easy it was to get started. Since I already had a Facebook account, signing up for IG only took a fewer clicks.

When you're fresh to motion up for Instagram, travel these steps below:

1. Go to nan Instagram tract connected your desktop aliases download nan Instagram app from nan App Store (iPhone) aliases Google Play Store (Android).
2. If you're connected desktop, click “Log successful pinch Facebook”, aliases capable successful nan shape pinch your mobile number aliases email, name, username, and password. Then click “Sign up”.
3. On Android, click “Sign Up With Email aliases Phone Number.”
4. On iPhone, prime “Sign Up.”
5. Enter your email reside aliases telephone number, past click “Next.” You tin besides motion up pinch your Facebook account.
6. Once you've filled retired your username and password, you will beryllium instructed to capable retired your floor plan info. Then, pat “Done”.
7. If you registry pinch Facebook, you‘ll request to log into your Facebook relationship if you’re presently logged out.

How to Optimize Your Instagram Profile

Once you’ve downloaded nan app and completed nan signup process, it’s clip to optimize your profile.

As you tin see, I’ve still sewage to group up my profile. Knowing what to opportunity astir yourself aliases your marque tin beryllium intimidating, truthful you mightiness beryllium tempted to skip this step.

DON’T. SKIP. THIS. STEP.

“An IG page is often 1 of nan first touch points for a consumer,” says Kearns. “So, it’s captious that what they’re seeing reflects really you want your marque to beryllium perceived. First impressions matter!”

Your Instagram floor plan acts arsenic nan main hub for each posts, Reels, and Stories. This is besides nan abstraction wherever you tin entree your settings and relationship accusation arsenic good arsenic support way of your followers and those you’re following.

Let’s locomotion done optimizing immoderate of nan biggest parts of your profile.

Note: If you person an Android, these instructions whitethorn alteration slightly.

Add aliases Edit Your Profile Picture

1. Tap your floor plan image connected nan apical near to spell to your profile.
2. Tap “Edit Profile.”
3. Tap “Change floor plan photo.”
4. Click “Upload Photo,” past prime your image to import.

HubSpot’s Principal Marketing Manager and chap blogger Ramona Sukhraj recommends utilizing a clear, high-quality image of your look (like influencer Ali Abdaal) aliases a logo (like Slack) if you’re a business.

“You want group to easy admit and place you erstwhile they travel crossed your posts, moreover if they are not connected your profile,” she explains.

Add a Bio

1. Click your floor plan image connected nan near to spell to your profile.
2. Click “Edit Profile” astatine nan apical of nan screen, past click nan matter container adjacent to “Bio.”
3. Write your bio.
4. Click “Submit” to prevention your changes.

Sukhraj continues, “Instagram only gives you 150 characters successful your bio. Use them to show group why they should travel you. Include who you are and what you do, but besides a hint of personality.”

Add a Website

Adding your online beingness to your Instagram page, for illustration your website aliases blog, tin importantly boost your brand’s visibility and engagement.

1. Tap nan floor plan awesome aliases image successful nan bottommost correct to spell to your profile.
2. Tap “Edit Profile” astatine nan apical of nan screen.
3. Tap “Links,” past pat “Add outer link” to adhd nan URL for your website.
4. Tap “Done.” You tin besides region a nexus by tapping connected nan nexus and past tapping “Remove Link.”
5. Tap “Back” (<), past pat “Done” to prevention your changes.

Pro tip: You tin adhd up to 5 links to your Instagram profile, but Sukhraj recommends utilizing LinkTree to bypass nan limit. You tin usage LinkTree to guideline group to your website and different platforms, content, offers — thing really.

Check retired this article for more tips connected really to optimize your Instagram profile.

How to Use Instagram

We already discussed really Instagram useful astatine a precocious level, but let’s get much granular astir what utilizing it really looks like.

As a consumer, you conscionable commencement pursuing accounts that station things that liking you. You tin besides station things you find interesting, and others will travel you. (I’ll show you really to do some successful a minute.)

“I usage it to show immoderate of nan cool trips and adventures I spell connected pinch my friends and family!” says Reece Callaway.

As a business, things are a spot different. Your occupation is to commencement consistently posting nan type of engaging contented that your perfect assemblage wants to see.

What precisely does that mean? That depends connected your trading goals and your audience, but immoderate celebrated business contented includes:

• Educational contented (how-tos, tips, hacks)
• Entertainment (relatable humor)
• Interactive contented (Stories pinch polls, questions to answer, etc.)
• Live video

To get a sensation of different strategies, Callaway recommends checking retired nan accounts for Pretty Little Marketer, McLaren Racing, and Aesop skincare.

“They each understand their marque and what nan users want from them,” he explains. “They nail it pinch each station successful their ain unsocial way.”

You tin besides get much ideas from wherever these came from successful our article, “How to Get More Followers connected Instagram: 17 Ways to Your First (or Next) 1000.”)

Instagram Navigation

Each clip you unfastened nan Instagram app, you’ll beryllium presented pinch a provender of contented from nan accounts you follow. On nan bottommost of your screen, you’ll find nan main paper bar. Here’s what each of nan icons intends and really to usage them.

Home: The location fastener takes you to your main feed. It’s located connected nan acold left, and you tin click it from anyplace successful nan app.

Explore (or Search): Pressing this magnifying solid fastener takes you to Instagram’s Explore page, wherever you tin hunt for accounts and hashtags. You tin besides browse contented from accounts you don’t travel but person been suggested based connected your existent likes and akin contented you’ve viewed.

New Post: Pressing nan “ + “ awesome successful nan halfway of nan menu, you tin create a caller post, story, reel, aliases spell live.

Reels: This clapperboard awesome is nan Reels icon. When you click it, you’ll beryllium taken to nan Reels page to watch short-form content.

Profile: This icon connected nan acold correct should beryllium a mini circle pinch your floor plan photo. Hitting this fastener directs you to your main floor plan page, wherever you tin spot each of your posts, follower information, and Reels.

In nan precocious correct corner, you’ll besides spot 2 much options:

Heart: The bosom brings you to your notifications. Here, you’ll get a heads-up astir who is interacting pinch your contented aliases account. We’ll get deeper into that a small later.

Messenger: The connection bubble pinch a lightning bolt takes you to nan messenger app. Here you tin nonstop messages, pics, and videos straight to different users. (If you’ve heard nan building “sliding into DMs,” this is wherever you do that.)

Now that you understand nan app‘s interface amended let’s look astatine really to create an Instagram profile.

How do Instagram notifications work?

If you’re for illustration maine and get easy distracted (or overwhelmed) by societal media, you’ll want to set your notifications, truthful you only person nan accusation you want.

For instance, you tin take to person notifications erstwhile you get likes from anyone — aliases you mightiness only person notifications erstwhile you get a for illustration from personification you follow.

Or, for illustration me, you mightiness move disconnected notifications for likes altogether.

To springiness you a warning, location are a batch of categories of notifications. Here’s an charismatic database of what you mightiness get pinged about:

• Likes and Comments connected Photos of You
• Comments
• Comment Likes and Pins
• Comment Daily Digest
• First Posts and Stories
• Notes
• Add to Post Submissions
• Added to Post
• Mention Requests
• New Followers
• Accepted Follow Requests
• Account suggestions
• Mentions successful Bio
• Message Requests
• Messages from Individual and Group Chats
• Message Reminders
• Group Requests
• Broadcast Channel Invites
• Broadcast Channel Messages
• Original Audio
• Remixes
• Live Videos
• Recently Uploaded Reels
• Most Watched Reels
• Add Yours
• Reels Made for You
• Your Fundraisers
• Fundraisers by Others
• Reminders
• Product Announcements & Feedback
• Support Requests
• Trending Places
• Birthdays

If you sewage saturated and scrolled past each that, I get it. Me, too.

You tin group immoderate of those to “Off,” “From People I Follow,” aliases “From Everyone.”

Pro extremity for users: A bully thought is to commencement pinch “From Everyone” and past move disconnected nan notifications that annoy you.

Pro extremity for marketers: If you don’t want to sift done a jillion notifications a day, a social media guidance tool (like nan 1 successful Marketing Hub) will extremity you from wanting to propulsion your hairsbreadth out.

And, arsenic an added bonus, nan keyword monitoring characteristic intends you’ll ne'er miss a mention— moreover if it doesn’t deed your notifications.

To customize which notifications you receive, travel these steps:

1. Open up nan Instagram app connected your phone.

First, unfastened nan Instagram app connected your mobile device. (You tin besides entree Instagram connected nan desktop if you prefer.)

Navigate to your floor plan by clicking your floor plan picture.

2. Access “Settings.”

After you get astatine your profile, deed nan “hamburger menu” pinch 3 horizontal lines successful nan precocious correct corner.

3. Tap “Notifications.”

On nan adjacent screen, click “Notifications.”

4. Check disconnected nan notifications you want to receive.

Here, you tin alteration nan notification settings for each class successful that immense laundry database from above. You besides tin region each notifications by toggling nan Pause All action up top.

The options will alteration depending connected nan category.

How to Upload, Edit, and Post an Image to Instagram

Now, for nan astir important portion of Instagram, how do you upload and station an image?

Before jumping in: If you’re already acquainted pinch Facebook aliases X (formerly Twitter), you must cognize that Instagram has very different behaviour and etiquette.

On Facebook, you tin station 100 photos connected an album. On Instagram, you request to beryllium choosier astir which photos you post.

There are a fewer reasons for this — first, you don‘t want to station much than erstwhile a time (typically). And second, you don’t want to station excessively galore akin photos.

For instance, posting 50 photos from nan aforesaid formation picnic connected IG would beryllium odd. Instead, you mightiness take nan champion 5 aliases six and see them each successful nan aforesaid post.

(These are called carousel posts, and they let you to stock aggregate photos aliases videos successful 1 post. Carousel posts are awesome for posting akin aliases related images successful 1 package while keeping your wide floor plan artistic diverse.)

Curious astir creating an aesthetic? To study much astir Instagram relationship themes and get inspiration, return a look astatine these Instagram themes.

If you want to embark connected a heavy dive, you tin return HubSpot's Instagram Marketing Course. You tin moreover usage HubSpot’s Breeze to thief expedite your contented creation pinch AI.

Now that we‘ve covered that, let’s research really to upload, edit, and station an image.

1. Click nan “+” icon successful nan paper astatine nan bottommost of nan screen.

When you pat nan “+” icon, you’ll beryllium prompted to take nan type of station you want to share. Since we want to people a station straight connected our floor plan feed, pat “Post.”

2. Choose your media file.

Here, you person 3 options. You tin look done your Photos room connected your phone, return a caller image from correct wrong Instagram, aliases return a caller video.

For our purposes, I looked done my Photos room and recovered a image of Boston I wanted to use. Then, I clicked “Next” successful nan apical right.

3. Add filters if desired.

There are 2 categories you tin usage to edit your image — “Filter” and “Edit”. Instagram automatically shows you filters first. You tin scroll done nan carousel and click immoderate of nan filters to use it to your image.

Additionally, if you want to usage a select but you want to reside it down, double pat nan select and move nan cursor to nan near to lessen nan strength of nan filter.

4. Edit your image if desired.

Next, click “Edit”. Here, you tin set contrast, brightness, structure, warmth, and more. When you‘re happy pinch your edited image, aliases if you don’t want to edit it astatine all, click “Next” successful nan apical right.

5. Write a caption and toggle sharing settings.

Now, you tin adhd a caption, tag group (you tin only tag personification if they besides person an Instagram account), and adhd a location.

Additionally, click nan fastener beside Facebook aliases different linked societal media relationship to stock your image connected that platform, arsenic well.

When you're fresh to publish, click “Share” successful nan apical right.

Social media captions are a awesome usage lawsuit for artificial intelligence. In fact, 46% of marketers usage them to constitute societal media posts.

If you don’t want to usage your app to station connected Instagram, you tin besides do truthful from your computer. Learn really to station to Instagram from a Mac aliases PC here.

How to Upload an Image aliases Video to Your Stories

Instagram Stories is simply a characteristic that allows you to station videos aliases images that vanish aft 24 hours.

Why would you want that? It tin promote highly engaged fans to support returning to your IG page.

It's very akin to Snapchat successful position of contented — users often station much casual and candid videos and images, offering glimpses into their mundane lives.

For instance, connected your normal feed, you mightiness station a heavily-edited image of yourself and friends astatine a shot game. But you mightiness station a much candid video to your Story of nan stadium singing “Sweet Caroline”.

To learn really to upload an image aliases video to your Stories, travel these steps:

1. Tap your floor plan image successful nan precocious left-hand corner.

Alternatively, swipe correct connected your provender aliases pat nan “+” fastener successful nan apical navigation bar.

2. Capture aliases adhd your media.

Once you‘re wrong nan Stories feature, you tin return a image aliases video correct from wrong nan app. Alternatively, if you person an image saved to your telephone that you’d for illustration to use, you tin take it from your media library.

3. Add stickers aliases filters.

On nan left-hand side, you person a fewer different editing features.

The “Create” fastener lets you adhd a location, hashtag, time, date, and different nosy images aliases emojis to your picture.

The “Boomerang” action allows you to create a looping video. And nan “Aa” icon is your matter button. Once you click “Aa”, you person nan action to alteration your font.

If you click nan smiley look icon, you‘ll spot nan pursuing screen. Simply click connected 1 of nan icons to adhd them to your image. If you don’t for illustration it, resistance it to nan bottom, and a trash tin will look truthful you tin delete it.

For instance, I clicked nan smiley look icon to adhd a canvass to my image. You tin besides swipe to nan near aliases correct to adhd filters to your photograph aliases video.

4. Publish your Story.

Once you're happy pinch your content, you tin either click nan achromatic arrow icon successful nan bottommost right, which allows you to stock your Story pinch everyone who follows you, aliases prime “Close Friends” first truthful that only your adjacent friends spot it.

Then you’re done! Your Story is instantly live.

Note: You tin besides schedule some video and image contented successful beforehand straight wrong nan Instagram app aliases pinch a assortment of third-party tools, including HubSpot.

How to Follow People connected Instagram

It’s incredibly easy to find and travel users. If you cognize who you want to follow, conscionable usage nan hunt characteristic to look for celebrities, brands, aliases friends.

Or, if you cognize what type of contented you want to find but aren’t judge who posts it, you tin hunt for “tags.”

For instance, if you hunt “#familyrecipes” nether tags, your results will see immoderate images pinch that hashtag.

As you scroll, you mightiness find personification who posts contented you really like, and you tin take to travel them truthful their contented appears connected your feed.

I instantly fell successful emotion pinch Dog.Derp.of.the.Day, truthful that was my 2nd travel (after my wife.)

To travel someone, travel these 3 easy steps.

1. Click connected nan hunt icon astatine nan bottommost of your screen.

It looks for illustration a magnifying solid and will beryllium adjacent to nan “Home” button.

2. Next, type successful a person, brand, aliases topic.

For this example, because I emotion derpy dogs, I searched nan taxable "dog derps.”

Instagram allows you to either hunt each posts that incorporate combinations of those words, aliases “See each results” and spot tags and places.

3. Tap nan relationship you’re willing successful following.

Once you‘re connected personification else’s account, you'll spot a bluish “Follow” fastener astatine nan top.

For nationalist profiles, you tin click and instantly statesman pursuing that account. However, if nan floor plan is private, you whitethorn request to hold for them to judge you first.

Can you link to Instagram to different societal accounts?

Yes, you tin link Instagram to Facebook, Twitter, and Tumblr.

Does that mean you tin prevention clip by pumping retired nan aforesaid contented connected each platform?

Uh… not truthful fast.

“In an perfect world, contented crossed each of your brand’s individual societal platforms are bespoke for different platforms to align pinch level personification behavior,” says Emily Kearns.

In different words, what useful connected Instagram mightiness not onshore pinch a Threads audience. So, what’s nan constituent of connecting accounts?

“Connecting IG to different accounts allows for cross-promotion truthful a personification tin get a holistic position of really you’re presenting your marque otherwise crossed different channels,” Kearns explains.

“This helps users beryllium capable to travel your contented wherever they go,” adds Callaway.

“I perpetually find myself switching betwixt societal apps passim nan day. Linking your different accounts to your IG tin beryllium a awesome measurement for users to find your marque connected nan different platforms they enjoy.”

How to Connect Instagram to Facebook

Since Instagram and Facebook are owned by nan aforesaid institution (Meta), you tin link nan 2 accounts for a much seamless experience.

Connecting your Instagram and Facebook accounts allows you to:

• Share Stories crossed some Instagram and Facebook
• Login pinch Facebook into Instagram
• Sync your floor plan sanction and image crossed some profiles
• Use Facebook Pay connected some platforms
• Access your shopping activity connected some accounts

If you’re a predominant Facebook user, past connecting your relationship to your caller Instagram floor plan is highly recommended.

Here’s how:

1. Open up your Instagram app.

2. Click connected your floor plan image connected nan bottommost right-hand corner.

3. Click nan hamburger paper connected nan apical right-hand corner.

4. Tap “Settings.”

5. Under nan Meta logo, pat “Accounts Center.”

6. Tap “Set up Accounts Center.”

7. Follow nan prompts to log successful into Facebook.

Done! Your 2 accounts are now connected. Here‘s really it’ll look for illustration erstwhile you're finished:

Pro tip: Some users study that automatically sharing IG contented to FB tin beryllium buggy. For example, nan inheritance euphony mightiness not transportation crossed some platforms.

You tin get astir this by sharing posts individually alternatively of automatically.

And that‘s it! You’re connected your measurement to becoming a pro.

How to Connect Instagram to Other Social Accounts

Since IG and Facebook are some Meta products, you tin take to automatically stock your posts to some platforms astatine nan aforesaid time. (I’ll show you really successful conscionable a moment.)

Otherwise, you’ll request to cross-post connected a per-post basis.

Meta seems to alteration nan process almost monthly, but here’s really you presently execute that:

1. Tap connected your floor plan image successful nan bottommost right.

2. Tap nan cogwheel icon successful nan apical left.

3. Tap “See much successful Accounts Center”

4. Tap “Connected experiences”

5. Tap “Sharing crossed profiles”

6. Select nan relationship you want to connect.

7. Select nan relationship to “Share from” and past nan relationship to “Share To”

8. Select nan type of posts to stock automatically.

Once you’ve connected your accounts for 1 post, you tin past toggle nan sharing options for immoderate caller posts without needing to motion successful again.

If you link Instagram to Facebook, you tin stock your Stories crossed some accounts. We will talk much astir really to do that below.

Data-Backed Instagram Marketing Tips

Here are 4 tips from a recent HubSpot Blog survey of astir 700 world Instagram marketers:

1. Be strategical pinch your scheduling.

Over 50% of marketers opportunity Friday is nan best time for engagement. Of course, each assemblage is different, but this is simply a coagulated benchmark to commencement experimenting with.

2. Pop those tags.

The mostly of marketers utilized 10-15 hashtags connected a fixed post. Be judge to take tags that are applicable to your merchandise but besides apt to beryllium searched (like PandaDoc).

3. Flaunt it if you sewage it.

36.9% of marketers study that showcasing products and services gets nan astir engagement retired of their posts. Don’t beryllium acrophobic to beforehand your products for illustration Samsung.

4. Don’t slumber connected fixed images.

While marketers overwhelmingly chose videos arsenic nan format that gets nan astir views and likes, it was modular image posts that sewage nan astir shares and comments.

And fixed nan precocious effort of making high-quality videos, 26% of marketers pointed to images arsenic having nan highest ROI.

Read: How to Plan Your Instagram Posts [+22 Free Instagram Planning Templates]

Using Instagram is Key for Growing Your Personal Brand

If you want to turn some professionally and personally, past utilizing Instagram is much important than ever. You tin commencement by watching first and learning astir Instagram's algorithm, past statesman posting arsenic you study your measurement astir nan personification interface.

With complete 1 cardinal users, Instagram is an highly worthwhile societal media level to subordinate — and it’s only group to support increasing arsenic clip goes on.

Editor's note: This station was primitively published successful November 2018 and has been updated for comprehensiveness.