How Brands Are Investing in Video Marketing on a Budget [2024 Data]

It’s difficult to disregard nan truth that video is now a starring inclination for trading teams. I mean, even LinkedIn has jumped connected nan bandwagon by prioritizing video contented (now, whether aliases not you work together pinch that, it is simply a speech for different day, but I digress).

The truth is that video is present to stay, and trading teams are investing much successful it than ever before.

With 2025 conscionable astir nan corner, I decided to return a heavy dive into immoderate of nan latest HubSpot data, including nan 2024 Video Marketing Survey, to get a clearer image of what trends are shaping nan field.

I besides said pinch a fewer experts to get their insights connected really they’re readying to put successful video marketing arsenic we move into nan caller year.

Table of Contents

• How overmuch does video trading cost?
• How overmuch are marketers spending connected video marketing?
• How AI Is Making Video Marketing More Affordable
• Affordable Video Marketing Techniques

How overmuch does video trading cost?

The short answer? It varies wildly. You mightiness walk a fewer 100 dollars connected elemental videos aliases tens of thousands connected master productions.

Typically, nan biggest expenses autumn into a fewer categories:

1. Production. Costs for scripting, filming, and shooting, which tin scope from affordable for smaller teams to costly for large-scale productions.
2. Post-Production. Editing, adding effects, and finalizing nan video. As contented gets much polished, this becomes a bigger portion of nan budget.
3. Promotion. Social media ads, paid search, aliases sponsored contented to get nan video successful beforehand of nan correct audience.
4. Tools. Software for editing and video capacity analytics, positive immoderate subscriptions to specialized video platforms.

Looking up to 2025, I deliberation we’ll spot much teams leaning into AI devices to trim costs, particularly successful accumulation and post-production.

With nan rise of short-form videos, brands mightiness displacement toward creating much frequent, lower-cost contented for societal platforms.

And while societal ads will still beryllium a awesome spend, I expect personalized, interactive video formats will go a bigger portion of nan fund arsenic brands look for caller ways to prosecute audiences.

How overmuch are marketers spending connected video marketing?

The numbers show an absorbing story. Our 2024 Video Marketing Survey shows marketers are putting a important magnitude of their full fund into video.

And it’s paying disconnected — 52% study precocious ROI, while 47% spot mean returns.

Most marketers that I said pinch scheme to summation their video fund adjacent year.

It makes consciousness erstwhile you look astatine nan impact: 52% mention marque consciousness arsenic their superior goal, and 41% opportunity video helps customers understand their products better.

What’s nan emblematic fund breakdown? According to integer translator master Suriel Arellano, here’s really businesses usually portion it:

• 40-50% connected production
• 20-30% connected promotion
• The remainder connected talent and marketing

How AI Is Making Video Marketing More Affordable

Video trading tin get costly quickly — whether it’s for production, post-production, promotion, aliases analyzing results.

But AI video tools are earnestly changing nan game, helping marketers for illustration myself trim costs crossed each stages of nan process.

Here’s really I’ve seen AI make video trading much cost-effective.

1. Production Stage: Brainstorming & Scripting

Creating a video from scratch often involves hours of brainstorming, scripting, and outlining. AI devices tin importantly velocity up this process, reducing nan clip spent connected these tasks.

For example, ChatGPT aliases Breeze tin assistance successful quickly generating video scripts aliases brainstorming ideas. By simply providing nan AI pinch a fewer cardinal specifications astir nan video’s nonsubjective and audience, marketers tin make full scripts aliases outlines successful minutes.

This saves some clip and money, particularly if you person constricted resources.

Now, arsenic a master writer, I should adhd a disclaimer here. I surely don’t advocator for ChatGPT replacing quality creatives, including writers. A skilled scriptwriter will bring a level of expertise your task desperately needs.

However, I do urge utilizing ChatGPT to thief you brainstorm caller ideas aliases angles and polish definite aspects of nan script.

2. Post-Production: Editing & Effects

Once your video is shot, nan editing shape tin beryllium 1 of nan astir costly stages, particularly if you’re hiring a master editor. AI devices are helping trim post-production clip though by automating galore of nan tedious tasks.

The costs of editing a video could rack up thousands of dollars easily. AI-powered devices for illustration Descript and Adobe Premiere Pro tin automate video editing tasks specified arsenic cutting, adding subtitles, and moreover creating societal media-friendly formats.

One of nan coolest editing features I’ve seen is text-based editing.

Essentially, you tin edit words from a video transcript, and nan editor will clip nan video accordingly. Given that I person highly constricted video editing skills, I emotion really easy this is. See it present successful action.

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3. Promotion: Ads & Audience Targeting

Once your video is ready, promoting it to nan correct assemblage is crucial.

Traditional advertisement walk tin quickly adhd up, particularly if you’re relying connected manual targeting and contented creation. AI devices make it easier to optimize some your promotion strategy and your advertisement spend.

You tin usage instrumentality learning to optimize advertisement placements, place nan champion audience, and set campaigns successful existent clip to trim costs per conversion.

You tin besides usage AI-powered translator devices to create multilingual versions of your videos. It tin beryllium adjuvant for reaching world audiences without nan disbursal of hiring aggregate sound actors.

Affordable Video Marketing Techniques

1. Weigh your options.

According to our video trading data, 69% of video marketers surveyed ain accumulation instrumentality while 10% rent, and nan remaining group does both. But which attack is correct for your brand? Let’s break it down:

The prime often comes down to your contented type and frequency.

For instance, if you’re a constitution marque creating regular tutorial content, in-house accumulation mightiness beryllium cleanable — you conscionable request bully lighting and a camera to showcase products successful action.

However, if you’re a recreation marque needing cinematic destination shots pinch master talent and aggregate locations, an agency could really beryllium much cost-effective.

Most smaller brands (those pinch 200 labor aliases less) study amended ROI erstwhile moving pinch extracurricular agencies, peculiarly for high-production worth content.

But if you’re readying to create frequent, elemental videos for societal media, building an in-house squad could beryllium a smart semipermanent investment.

2. Separate need-to-haves from must-haves.

If there’s 1 portion of video instrumentality you should attraction on, it’s lighting.

Many judge that having nan champion camera does nan trick, but nan truth is that lighting is what makes aliases breaks nan value of a video.

Lighting sets nan reside and temper of a video, 2 elements you request to support your audience’s attraction successful a video.

Sound is different area to splurge connected — specifically your mics. This will heighten nan value of your video, particularly if you person to settee for low-end cameras.

As for everything other (the camera, nan lens, nan accessories), I deliberation these are awesome add-ons, but if you’re connected a budget, you tin make do pinch debased to mid-range options while still getting a high-quality result.

Pro tip: When you’re filming pinch a smartphone, I urge shooting successful scenery mode for YouTube but vertical for platforms for illustration TikTok and Instagram Stories. This saves you from having to reshoot aliases harvest later.

3. Focus connected engagement complete accumulation value.

While 40% of marketers stress nan value of engaging video editing, you don’t request costly package to create compelling content.

What matters astir is capturing attraction quickly (51% of marketers work together this is crucial) and telling an engaging communicative (37% prioritize storytelling and scriptwriting).

Pro tip: “Localization and personalization of video contented will beryllium a privilege successful 2025 because it is easier and much affordable than ever acknowledgment to AI,” says Matt Panousis, co-founder of Monsters Aliens Robots Zombies, an AI-enabled VFX studio.

So, uncovering ways to personalize and humanize your contented will beryllium a cardinal facet of engaging your audience.

4. Use free editing software.

If you’re portion of a mini business aliases squad that’s trying to create a video trading strategy without spending overmuch money, don’t worry.

You tin usage nan awesome video devices that travel pinch smartphones, and you tin find bully video editing software. Some of this package is moreover free.

One of these devices is HubSpot’s Clip Creator — which tin person matter into engaging videos for your business. You tin commencement from a template aliases make a video pinch AI.

I tried creating a fewer for my ain freelance business and loved getting to research pinch different versions.

Get started pinch HubSpot’s Clip Creator.

5. Involve SMEs for acquisition content.

Educational videos are 1 of nan astir effective contented types successful 2024, and involving Subject Matter Experts (SMEs) connected your squad tin thief you create high-value contented without nan precocious cost. SMEs tin provide:

• Expert Insight. Adding worth to your contented pinch authentic, reliable knowledge.
• Efficiency. SMEs are often quicker astatine delivering meticulous and valuable content, which tin trim nan request for extended scriptwriting aliases research.
• Affordability. Instead of paying for outer experts aliases influencers, your ain squad members tin supply nan aforesaid level of expertise.

6. Use much video connected societal media platforms.

The astir effective measurement to beforehand videos is connected societal media platforms, pinch 69% of marketers saying it’s nan astir effective strategy for reaching audiences.

The champion part? It’s fundamentally free if you already person a beardown following. We’ve besides seen that you don’t request a monolithic advertizing fund to scope your target audience, truthful there’s nary logic not to try.

My favourite hack present is uncovering ways to repurpose your content. For example, you tin return a azygous portion of contented and move it into a YouTube video, respective TikTok clips, an Instagram reel, and truthful on.

Video Marketing Is Worth nan Investment successful 2025

Video trading tin consciousness overwhelming, particularly erstwhile you’re moving pinch a tight budget. But here’s what nan information is telling us: you don’t request Hollywood accumulation worth to create contented that resonates pinch your audience.

With 52% of marketers seeing precocious ROI from video and 41% saying it helps customers amended understand their products, it’s clear to maine that video is decidedly worthy nan investment.

Focus connected what matters most: capturing attraction quickly, telling engaging stories, and getting your contented successful beforehand of nan correct eyes done societal media.

And pinch AI devices making video accumulation much accessible than ever, I judge there’s ne'er been a amended clip to commencement creating videos that link pinch your assemblage — without breaking nan bank.

Editor's Note: This station was primitively published successful March 2016 and has been updated for comprehensiveness.