24 Best Email Newsletter Templates and 11 Resources to Use Right Now

With nan endless magnitude of newsletters group tin subscribe to, email marketers person a lot to compete pinch successful their subscribers’ inboxes. Email newsletter templates tin make it easier to creation eye-catching newsletters.

I’ve recovered that a coagulated newsletter template is important to designing an email that group are encouraged to click through.

Discover immoderate of my favorites below, positive tips for encouraging engagement.

Table of Contents

• What is email newsletter design?
• Why usage email newsletter templates for your adjacent campaign?
• Free Email Newsletter Templates
• Best Places to Find Email Newsletter Templates
• How to Customize Email Newsletter Templates to Increase Engagement

What is email newsletter design?

Email newsletter creation encompasses each facet of nan building and artistic of your email newsletters, specified arsenic font, images, colors, logos, content, and template layout.

From your taxable statement to your layout, your newsletter must beryllium cohesive and optimized to entice readers to click and enactment subscribed.

Why usage email newsletter templates for your adjacent campaign?

Creating a template from scratch tin beryllium time-consuming and a spot daunting, particularly if you’re not very design-savvy. I for illustration that email newsletter templates springiness email marketers a coagulated foundational creation they tin tweak to their liking.

By utilizing an email creation template successful your adjacent campaign, you tin quickly and efficaciously create a accordant newsletter style that tin beryllium easy maintained moreover successful nan arena it gets passed onto different DRI (Directly Responsible Individual) — conscionable for illustration what happened present astatine HubSpot.

“I became nan DRI for HubSpot's Marketing Daily Newsletter a fewer years into its inception,” HubSpot trading head and writer Erica Santiago shared pinch me.

“Fortunately, location was already a solid, tried-and-true template that made transitioning into nan work easy, truthful our assemblage ne'er noticed a alteration successful who was curating it.”

If done well, email newsletters tin do wonders to thief you build an engaged subscriber base, support your business top-of-mind, and nurture leads that are already making their measurement down nan funnel.

However, “done well” intends much than conscionable serving up awesome content. In fact, I deliberation an often overlooked constituent of nan newsletter creation process is nan design.

Don’t person clip to build retired a civilization template from scratch?

I’ve scoured nan net for nan champion resources for email newsletter templates and compiled them below.

Many of nan templates person besides been pre-tested for compatibility pinch awesome email work providers (ESPs) via Litmus — a web work that allows you to preview nan measurement your email will look connected different email clients and devices.

Once you find 1 you like, download nan template and customize it to fresh your needs. Depending connected compatibility, you tin moreover effort retired newsletter layouts connected Google, Outlook, and different email providers.

1. HubSpot

Start utilizing HubSpot’s free Email Template Builder

Price: Free and paid options available.

Best for: Email marketers who person aliases wish to person aggregate newsletters dedicated to different topics associated pinch your organization.

If you’re a Marketing Hub user, HubSpot offers a awesome postulation of email templates you tin usage for your adjacent trading email.

No request to log retired and hunt for a template successful different marketplace; these templates are disposable to you correct wrong nan tool.

Key Features

• Customize your template without HTML aliases CSS
• Choose from hundreds of templates tailored to your subject, contented type, customer profile, and customer shape successful your funnel
• Templates tin beryllium customized utilizing your unsocial customer accusation successful nan CRM
• HubSpot’s email solution offers fantabulous analytics and A/B testing capabilities, truthful you tin support improving your trading scheme complete time

What I like: HubSpot provides a complete, end-to-end solution for each your trading requirements since it provides entree to our broad CRM, centralizing your customer data.

Looking to create templates specifically for newsletters? HubSpot has you covered pinch our free specialized newsletter template builder.

2. Moosend

Price: Free for 30 days; Pro — $9/month; Moosend+ and Enterprise — civilization pricing.

Best for: Marketers and professionals who want an affordable email template builder pinch precocious features. Transparent pricing pinch nan action to adhd precocious features and build a civilization scheme (Moosend+).

Moosend is simply a powerful email trading level that makes it easy to creation beautiful email templates.

Whether utilizing 1 of nan templates aliases creating your ain from scratch, nan built-in AI Writer will springiness you targeted, real-time suggestions. I emotion that you tin amended your taxable lines and email transcript without ever leaving nan editor.

With Moosend, you tin besides present personalized automated emails to subscribers based connected their interests and website behavior. If you want to turn your audience, nan level has lead-generation devices for illustration forms and landing pages. They are easy customizable and require nary anterior knowledge.

Key Features

• Drag-and-drop editor for easy template creation
• Advanced functionality for illustration countdown timers, merchandise blocks, and videos
• Over 100 pre-made templates you tin customize
• AI Writer tin amended your transcript earlier you send
• Automate personalized email campaigns
• Ecommerce shop owners tin link their tract pinch Moosend to pull much subscribers and person them pinch merchandise recommendations and different upsell/cross-sell strategies

Pro tip: There’s nary request to export templates — you tin nonstop your email newsletters done nan platform. This makes it that overmuch much convenient, successful my opinion.

3. Litmus

Price: Free; Individual — $79/month; Small Teams — $159/month; Enterprise — custom.

Best for: A unit marque aliases business that sells food, clothes, aliases different products. You'll particularly bask nan countdown timers.

Litmus offers a free email template postulation — from newsletter templates to relationship guidance templates. All of nan templates person been tested pinch nan platform. While you are required to create a Litmus relationship pinch your email reside to entree nan templates, nan templates themselves are free of charge.

Key Features

• Free email template collection
• Countdown timers to item nan urgency of a waste aliases event
• Progress bars to promote marque loyalty
• Real-time sentiment monitors, which tin summation email engagement and revenue
• AI optimization for your emails

What I like: With its easy-to-use email builder, you tin effortlessly entree AI-powered email contented optimization capabilities specified arsenic suggested taxable lines and alternate assemblage matter tones. Something that I deliberation is rather time-saving successful this time and age!

4. ConvertKit

Price: Free and paid options.

Best for: Content creators and influencers looking to turn their email lists.

ConvertKit is simply a imaginative email template level that’s a awesome action for bloggers, people creators, and more. ConvertKit comes pinch email automation tools, sign-up forms, and galore much integrations.

To usage ConvertKit’s email newsletter templates, you’ll request to motion up for a plan, but nan bully news is that they connection some free and pro subscriptions. While this level is much connected nan imaginative side, I judge its immense array of templates and instrumentality integrations will thief businesses successful immoderate manufacture upgrade their email newsletter.

Key Features

• Easily embed email trading and subscriber forms anyplace connected your WordPress website
• Tools to thief you turn your subscriber lists, nonstop targeted newsletters, summation merchandise sales, and found rank sites
• A/B testing capabilities

What I like: What I find unsocial astir ConvertKit is its expertise to usage nan A/B trial usability to comparison 2 chopped taxable lines. It will split-test nan taxable lines (15% for each line) for nan first 30% of your emails. The different 70% of nan emails will person nan taxable statement that receives nan astir opens.

5. EngageBay

Price: Free; Paid plans commencement from $11.04/month.

Best for: SMBs, startups, and solopreneurs connected a budget.

EngageBay is simply a free email newsletter template and trading automation package for mini businesses, startups, and solopreneurs. With EngageBay, you get templates for various industries, including existent estate, recreation and tourism, wellness and fitness, ecommerce, technology, beauty, and more.

Key Features

• Thousands of beautiful, responsive, and customizable HTML templates for free
• Templates screen newsletters, invited campaigns, cart abandonment, acold emails, promotions, events, transactions, sales, and much for each industry
• Customize nan email templates to lucifer your brand
• A/B testing capabilities

What I like: The free email newsletter template instrumentality allows you to customize templates to bespeak your brand. I for illustration really EngageBay’s templates are straight integrated pinch their CRM, making managing and personalizing your campaigns easy.

6. ZURB: Foundation for Emails

Price: Free

Best for: Beginners learning to creation emails for nan first time.

ZURB Studios has 5 responsive email templates disposable for free, including nan newsletter 1 above. It has a great, fluid layout you tin customize pinch your ain colors, images, and wording.

The template kit comes pinch a abstracted CSS stylesheet and HTML record to easiness nan editing process. Most email codification editors will spot nan CSS successful line pinch nan HTML itself aft some are uploaded separately.

If you’re going to adhd images to your newsletter, support successful mind that you’ll person to create a abstracted files and compress it pinch nan CSS stylesheet earlier uploading.

Key Features

• You tin spot really each template looks connected different email clients pinch nan screenshots from each template’s email customer tests provided connected nan site
• Layouts are optimized for astir email clients — isolated from for outdated versions of Outlook
• Provides CSS and HTML files for you to edit

What I like: I personally find Zurb’s Masterclass champion because it’s cleanable for beginners to study really to usage nan templates. You moreover get 3 free tutorials connected responsive email design.

Pro tip: Once you’ve selected a template, usage HubSpot’s free email trading software to trade your connection and nonstop a newsletter retired to nan world.

7. Postcards

Price: Free; Plus — $16/month; Pro — $24/month.

Best for: Marketers pinch small to nary coding experience.

Postcards provides immoderate of nan best-designed email template builders connected nan marketplace that are up-to-date and require nary erstwhile coding experience.

With Postcards, you tin besides easy create professional-looking emails pinch their pre-designed email templates that are customizable.

Their email builder is simply a game-changer for marketers, designers, and developers who want to streamline their email creation process and attraction connected what matters: crafting engaging contented and design.

Key Features

• No-code email template builder
• Pre-designed email templates
• Save erstwhile newsletter emails for early use

What I like: You cognize why I deliberation Postcards useful truthful well? It’s a no-code level pinch exceptional contented history and enterprise-level collaboration features. You tin shop your activity successful nan elaborate type history, allowing you to spell backmost successful clip and retrieve a successful email template.

8. Flodesk

Price: Free for 30 days; Email Marketing — $35/month billed annually; Ecommerce — $24/month billed annually.

Best for: Marketers who leverage segmentation successful their emails and who wish to efficaciously push readers to their ecommerce sites.

Flodesk is an email newsletter creation level pinch complete 3,000 email templates and designs to heighten your email marketing. Moreover, I’m a large instrumentality of their modern template designs, which are rather eye-catching.

Key Features

• 3,000+ email templates
• Connect your ecommerce tract to thief pinch automation and analytics
• Audience segmentation capabilities
• Its subscription value is simply a level interest — nary matter really galore emails you send, you’ll salary nan aforesaid value and ne'er person to upgrade your subscription to get each of nan perks

Pro tip: Want to conception your customers erstwhile sending them newsletters? Well, Flodesk allows you to benignant your assemblage truthful that you enactment arsenic applicable arsenic possible.

9. 99designs

Price: Free

Best for: Marketers caller to email trading who will admit 99designs’ adjuvant organization and intuitive templates.

99designs is simply a increasing online organization and collaboration level for designers and mini businesses, and they person a awesome designer blog and business blog.

As a free offering to their blog readers, they released a group of 45 free email templates — cleanable for newsletters, promotional messages, and personalized responses.

Key Features

• 45 free email templates
• All templates are afloat responsive and compatible pinch each awesome email clients
• Connect pinch an knowledgeable designer if you request thief crafting your newsletter template

Pro tip: What I deliberation is awesome astir 99designs is that you tin besides commencement a creation title to trial civilization email template options from various designers.

10. Beefree

Price: Free and paid options available.

Best for: Businesses of each sizes. From freelancers to enterprise-level organizations who request robust collaboration and email creation features.

I deliberation Beefree is nan eventual solution for creating captivating emails without immoderate coding skills. With its extended room of complete 1,500 responsive templates, you’ll person a wide scope of options to bring your email designs to life.

Plus, I emotion that there’s nary motion up needed. You tin conscionable commencement arsenic is.

Key Features

• 1,500+ responsive email templates
• Drag-and-drop functionality empowers you to create on-brand newsletter emails easily
• Collaborative features alteration aggregate squad members to activity together seamlessly connected email templates
• Seamless integration pinch HubSpot allows you to effortlessly export your email designs for a soft transition

Pro tip: There’s moreover an action to prosecute a designer connected nan level who tin thief you customize your email templates.

11. Campaign Monitor

Price: Free for 30 days, plans commencement astatine $12/month.

Best for: Businesses of each sizes.

Campaign Monitor is different free email newsletter template and trading platform. With a assortment of email templates for newsletters, invited emails, and promotional campaigns, Campaign Monitor makes designing emails easy.

It helps you maximize your income by staying on-brand and creating a seamless customer experience.

Key Features

• Drag-and-drop editor for easy customization
• Responsive email templates for each trading needs
• Can link to your website aliases ecommerce tract and compile your analytics
• Tracks erstwhile emails are sent, delivered, and opened

What I like: Campaign Monitor has 1 of nan astir unsocial features I’ve encountered successful an email builder. That is, you tin fastener circumstantial areas of nan template truthful that your squad alters only nan accusation you want them to. This protects your marque personality and important business data.

12. MailerLite

Price: Free, paid plans commencement astatine $9/month.

Best for: Organizations pinch customers successful various clip zones.

MailerLite offers various newsletter templates for promotions, announcements, and more. With its trendy newsletter designs, MailerLite makes judge its customers enactment up to day while sending newsletters.

I for illustration that MailerLite provides information insights arsenic well. One point I find useful astir MailerLite is that they will nonstop your emails based connected your customers’ clip zones, allowing you to nonstop emails that get nan astir opens. MailerLite besides provides A/B divided testing devices truthful you tin place nan champion type of each email you send.

Key Features

• Customize nan templates utilizing either an HTML editor aliases a drag-and-drop editor
• Connect your MailerLite relationship to your website
• Grow your assemblage pinch MailerLite’s landing pages, subscription forms, and pop-ups
• Optimize email nonstop times based connected your receipts’ section clip zones

Pro tip: With nan free plan, you tin create your ain civilization templates. However, if you want to entree their template options, you’ll person to look into their paid plans.

13. Sender

Price: Free; paid plans commencement astatine $8.33/month.

Best for: Email marketers connected a fund and mini to medium-sized businesses.

Sender is an all-in-one email and SMS trading level for ecommerce and mini to medium-sized businesses who want to scope retired to their customers astatine an affordable and accessible price.

Sender provides delivery-friendly matter and branded HTML email newsletters to link pinch your email subscribers and biggest fans. Sender besides allows you to creation highly responsive and eye-catching pop-ups and forms to pull sign-ups and execute SMS trading for higher conversions.

Key Features

• A room of 35+ visually stunning, premium-feel newsletter creation templates that are afloat customizable to your circumstantial business requirements
• All templates person responsiveness baked into nan design, truthful your emails are guaranteed to play nicely connected mobile devices
• Send up to 15,000 emails each period to 2,500 contacts astatine nary costs pinch nan Free Forever plan
• Advanced email trading features specified arsenic segmentation and automation disposable pinch premium plans

What I like: The champion portion of utilizing Sender is nan entree to their support squad — I was amazed by their swift consequence time!

14. Constant Contact

Price: $12 per period aliases $80 per month.

Best for: Non-profit organizations.

Do you tally a non-profit? If so, this is nan newsletter tool specifically for you. Constant Contact is an email newsletter builder that offers circumstantial templates to thief non-profits raise costs and marketplace their missions.

With hundreds of templates to take from, you’ll beryllium judge to find a creation based connected nan template you request and what type of non-profit you run.

I deliberation an astonishing characteristic from Constant Contact is nan business analytics. While utilizing nan platform, you tin spot erstwhile emails are sent, delivered, opened, and shared. You will besides beryllium capable to spot apical trends and nonstop personalized emails to your donors and subscribers.

Key Features

• Connect Constant Contact to your societal media profiles
• Includes sign-up forms and matter connection trading tools
• Track erstwhile emails are sent, delivered, opened, and shared

What I like: Fundraising is easier pinch their integration options, specified arsenic DonorPerfect, Blackbaud, Neon CRM, and Qgiv. I besides recovered it easy to adhd immoderate features to beforehand your events.

15. Themezy

Price: Free

Best for: Sending trading emails connected aggregate devices.

Download 16 free HTML, CSS, and PSD customizable email templates connected Themezy.

You don’t person to taxable an email reside to get started, and location are various colour schemes and layouts to meet your email list’s needs.

Key Features

• 16 free HTML, CSS, and PSD customizable email templates
• All templates are responsive
• No relationship basal to entree these templates

Pro tip: The templates are designed to beryllium responsive crossed devices to guarantee that your subscribers tin publication your newsletter. So, if you’re sending emails connected each gadget for illustration I am, you tin beryllium judge that your template useful regardless.

16. Drip

Price: Free for 14 days, past payments based connected nan number of subscribers. For up to 500 contacts, it’s $19/month, and nan value goes up from there.

Best for: Ecommerce brands.

Drip offers email trading and SMS trading for ecommerce brands. Drip is simply a caller level that lets you group up email trading campaigns done hundreds of customizable templates.

Along pinch their email newsletter templates, Drip offers fantabulous CRM tools, information analytics, and inclination trackers. As a result, you’ll beryllium capable to amended marketplace yourself done your campaigns.

Key Features

• Hundreds of customizable templates
• Integrates pinch your WordPress website, truthful you tin usage Drip without being connected Drip
• It offers various trading and analytics tools, from email trading to SMS trading campaigns

What I like: You cognize what I find convenient astir Drip? It comes pinch 150 autochthonal integrations, truthful you tin usage it pinch almost immoderate trading platform.

17. MailPortfolio by SliceJack

Price: Free

Best for: Email marketers who emotion visuals.

If your trading strategy is heavy reliant connected visuals, I deliberation MailPortfolio is cleanable for you. It’s a minimalist template pinch nary added inheritance distractions.

While it was made for those looking to show individual imaginative portfolios, I judge it’s besides suitable for larger businesses and organizations.

Key Features

• Free download from GitHub
• Lots of abstraction for adding images to your newsletter
• The templates person been tested pinch Litmus, are responsive, and activity perfectly connected each email clients

(Note: older versions of Outlook whitethorn not render each of nan fonts, and nan Android Gmail app is not afloat supported.)

Pro tip: Make judge you don’t usage nan banal images connected nan MailPortfolio template. You person to alteration them — otherwise, your newsletters won’t activity arsenic well. Something I learned nan difficult way.

18. Material Design by Paul Goddard

Price: Free

Best for: Multi-purpose newsletters.

This template is based connected Google’s Material Design and has a robotic-retro feel. It is cleanable for sending retired multi-purpose newsletters featuring caller products, events, and different announcements astatine nan aforesaid time.

Key Features

• The template offers a timeless, technological look
• This taxable download includes customizable HTML files
• Has been tested connected Litmus, is compatible pinch each awesome ESPs, and is responsive

Pro tip: What I’ve learned is that if you’re having problem downloading nan template, you tin entree it from Paul’s Google Drive link, too.

19. Briar by SliceJack

Price: Free

Best for: Marketers looking for a minimalist design.

I deliberation Briar is nan cleanable newsletter template for marketers looking for a fluid, minimalist creation featuring images and matter that don’t overshadow each other.

It’s cleanable for sending retired regular newsletters, and you tin customize nan inline CSS files.

Key Features

• Customizable CSS files disposable done GitHub
• The template has been tested pinch Litmus and useful pinch each awesome ESPs

Pro tip: One hack I learned is that you tin easy usage these templates for your MailChimp campaigns pinch their ain HTML file.

20. EmailOctopus

Price: Free

Best for: Product aliases waste announcements.

EmailOctopus is simply a trading work that launched a bid of 11 templates that tin beryllium utilized to create newsletters for a assortment of industries.

Whether you’re trading for a manner marque aliases a aesculapian proviso company, 1 of nan templates will fresh your needs.

The templates person nan “typical” newsletter look but let you to adhd merchandise announcements, characteristic stories, and CTAs wherever you’d like.

Key features

• Templates tin beryllium modified done immoderate WYSIWYG editor.
• The downloads see nan HTML files.
• Templates person been tested done Litmus crossed each awesome ESPs.
• Responsive to each surface sizes.

What I like: EmailOctopus is besides GDPR compliant, truthful I find utilizing each their free templates safe.

21. MailBluster

Price: Free and paid options available.

Best for: Companies that want bulk emails connected a budget.

MailBluster brings you an interactive solution for nan champion email newsletter design.

Apart from each nan basal email trading features, MailBluster includes a hefty batch of free email newsletter templates.

Choose from a wide postulation of their newsletter templates aliases create from scratch to build your own. Also, you tin customize your ain template by editing nan existing 1 from their ample template gallery.

Key Features

• Powerful drag-and-drop editor
• Email automation feature
• Interactive real-time search and reporting, database segmentation, A/B testing for email marketers, and more
• Templates are compatible pinch each awesome ESPs
• One-on-one support, sloppy of nan value tier you’re in

What I like: MailBluster offers a free action that allows you to nonstop 62,000 monthly emails and unlimited subscribers. This is astir apt nan champion woody for immoderate institution wanting bulk email services.

22. Klaviyo

Price: Free for 250 subscribers aliases less; paid plans commencement astatine $20/month and spell up from there, depending connected nan number of subscribers and email sends.

Best for: Ecommerce brands.

Klaviyo has what we're each present for — aesthetically pleasing template designs. But Klaviyo offers much than that.

It pulls adjuvant information from your tech stack via civilization and pre-built integrations from ecommerce platforms specified arsenic Shopify and Adobe Commerce. It tin besides merge pinch different platforms for illustration Facebook and Google Ads.

With each this data, Klaviyo tin thief you create a complete floor plan of each customer, which will dwell of:

• The products/services they’ve ordered from you.
• Their browsing history.
• Product preferences.
• Preferred channels.

I find this ace awesome and adjuvant arsenic a marketer.

Key Features

• Integrate pinch platforms for illustration Facebook Ads and Google Ads truthful Klaviyo tin return personification information to further personalize your emails
• Compatible pinch ecommerce platforms and shipping platforms for illustration ShipStation and AfterShip
• Automate your newsletter process via Klaviyo AI

What I like: Klaviyo's features make segmentation and personalization simple.

23. Publicate

Price: Free trial, past $49 aliases $69 per month.

Best for: A wide assortment of businesses and organizations.

Publicate boasts a wide assortment of email templates for conscionable astir immoderate manufacture that you tin customize for your marque pinch their drag-and-drop editor. All their templates are responsive and optimized for speed.

Publicate besides integrates pinch Gmail and Outlook and allows users to position elaborate analytics of their emails’ performances.

Key Features

• Drag-and-drop editor
• Integrates pinch Gmail and Outlook
• Features a marque kit to lucifer your brand’s colors, logo, and images
• Provides an analytics dashboard to spot really your emails perform

What I like: I particularly bask that it includes a Brand Kit — you tin upload marque images and logos to beryllium utilized successful your messages.

24. Omnisend

Price: Free to civilization endeavor pricing based connected nan number of contacts. Paid plans commencement astatine $16/month for 500 contacts.

Best for: Marketers seeking an all-in-one email trading platform.

Omnisend is simply a trading automation level that operates email, push notifications, pop-ups, and more.

I emotion that you tin turn your email database by collecting visitant accusation correct connected your website and sending automated email campaigns pinch Omnisend.

With Omnisend, users tin group up segmented campaigns crossed various channels and way metrics. You tin besides sync Omnisend to your shop for amended results.

Key Features

• Hundreds of responsive email templates for different purposes
• Track nan metrics of each your campaigns
• Connect Omnisend to your website aliases ecommerce store

What I like: Omnisend leverages AI to thief users travel up pinch taxable lines.

1. Feshto by Liramail

Price: $59 for an all-in-one bundle.

Best for: These templates are cleanable for merchandise features and testimonials from satisfied customers.

Feshto is an email bundle that helps ecommerce companies characteristic products successful their newsletters and stock testimonials from satisfied customers. It comes pinch a play digest module, which is their type of a newsletter.

I admit that nan module features a chic, cleanable creation that ensures your images and transcript are not distracting from each other.

You tin take from their various layouts, specified arsenic “Weekly Digest,” “City Story,” and “Blog Article.” While nan default themes are achromatic and white, you tin make edits successful your preferred WYSIWYG editor.

Feshto’s templates are responsive and compatible pinch each awesome ESPs.

2. ThemeForest

Price: $6-$29 per template.

Best for: Purchasing individual email templates.

I deliberation ThemeForest is an awesome assets for email templates if you person immoderate fund to spend. Their room has complete 460 newsletter templates successful each different colors, styles, and themes.

The templates are rated utilizing a four-star system, and you tin select by rating, price, recency, and popularity.

Here’s 1 illustration from its library:

Market - Responsive Newsletter pinch Template Builder ($20)

This template has 8 pre-built layouts, 24 colour variations, 24 full-layered PSD files, and more. Plus, it’s supported by each awesome email clients.

3. HubSpot Email Copy Templates

Price: Free

Best for: If you’re looking for written templates that you tin put into your email tool, these are nan templates for you.

HubSpot offers free email templates that empower you to marketplace and waste your business complete email without penning a azygous statement from scratch. These free email template downloads prevention you clip and money.

The templates tin beryllium downloaded correct to your machine and tin beryllium utilized by immoderate type of business.

4. Mailchimp

Price: Free to $350 per month.

Best for: All email trading needs.

Mailchimp is an all-in-one trading level that helps mini and ample businesses standard and turn their business done trading techniques and automations.

Mailchimp has a assortment of pre-made templates successful its email newsletter tool.

Aside from giving you complete 100 designs to take from, Mailchimp besides gives you nan action to download their Email Blueprints, which allows you to customize HTML templates.

5. ActiveCampaign

Price: Free to $259 a month.

Best for: Marketers looking for a full-service email supplier successful summation to templates.

ActiveCampaign is simply a full-service email supplier that offers email trading automation and CRM tools.

Its room of newsletter templates allows you to create conversion-optimized, visually impactful emails without rubbing a azygous statement of code.

ActiveCampaign is free, but you will request to motion up for an relationship to usage and position their email templates. You tin usage nan mostly of their templates for free, but if you want immoderate customization, you’ll want to upgrade to a paid account.

6. Canva

Price: Free; Canva Pro — $15/month.

Best for: A level pinch awesome creation and customization options.

Canva is an online graphics package that provides free templates for a multitude of things for illustration Instagram posts, resumes, and email newsletters.

I deliberation Canva is simply a awesome instrumentality because you tin find free templates for circumstantial niches for illustration fashion, tech, culinary, and galore more.

While location is simply a paid tier, galore of nan premade templates are free, and you tin adhd your ain customizations without having to salary extra.

7. Adobe Express

Price: Premium – $9.99 per month; Teams – $12.99 per month.

Best for: Those looking for a schematic creation tool.

Adobe Express, formerly known arsenic Adobe Spark, is different browser-based schematic creation instrumentality that has a multitude of templates and functions to thief immoderate institution create a newsletter.

Similar to Canva, Adobe offers premade templates based connected manufacture categories for illustration photography, architecture, and fashion. To entree nan templates, you must motion up for an relationship pinch Adobe.

8. CakeMail

Price: Free

Best for: Finding free email templates pinch nary strings attached.

CakeMail is an email trading instrumentality that includes user-friendly automation devices and allows you to create customizable emails for immoderate person, occasion, and niche.

CakeMail offers complete 50 free editable email templates that are divided into smaller niche categories.

One of nan advantages of CakeMail is that you do not person to motion up to usage nan email templates provided, but if you would for illustration to spot really your email campaigns are performing, you tin registry for an account.

9. MJML

Price: Free

Best for: HTML email design.

MJML is an HTML-based email designer. They person a wide assortment of free templates that are customized for nan type of email trading your institution is trying to do, including newsletters, promotions, and seasonal emails.

Once you find a template that you like, MJML allows you to spot nan template and nan HTML codification successful existent clip arsenic you edit it.

Because MJML is HTML-based, you will person to transcript your codification and transportation it to nan HTML editor successful an email trading work to usage nan template.

10. TemplateMonster

Price: Varies, salary per template.

Best for: Purchasing affordable, individual templates.

TemplateMonster offers a assortment of email newsletter templates, each of which are disposable for comparatively debased prices.

I find their templates are clean, customizable, and easy to use, and they’re compatible pinch astir awesome email clients, specified arsenic Gmail and Yahoo Mail.

Additionally, nan templates travel pinch built-in responsive layouts for surface adaptability and PSD sources for a litany of customization options.

11. Microsoft Office Templates

Price: Free and paid email templates.

Best for: Microsoft Office users.

Microsoft Office has a assortment of tools, including extended templates that tin beryllium utilized for Microsoft Word, Excel, and PowerPoint.

You tin further constrictive down your templates depending connected nan class of your business. While Microsoft does connection free templates, they are limited. For paid templates, you person to download Microsoft 365.

How to Customize Email Newsletter Templates to Increase Engagement

Now that you person nan resources to find a template, it’s clip for nan nosy part: customizing it. In my opinion, really good you customize your chosen template will make aliases break your newsletter.

Follow nan steps I outline beneath to creation winning email newsletters.

1. Choose headings wisely.

To thief pinch nan wide travel of your email, you request to refine your headings and subheadings.

Not only do they tie attraction to nan astir important parts of your newsletter, but they besides disagreement sections and springiness your matter a ocular level to thief readers process accusation successful nan correct sequence.

2. Create a cohesive look.

Choose accordant typography, colors, and spacing to springiness your email a cohesive look. You’ll want to take colors that complement each different and don’t overwhelm nan eye.

I urge sticking to your already established marque colors.

Knowing a small color theory will salary disconnected and thief you create engaging emails.

3. Add your logo and marque colors.

Speaking of cohesiveness, swapping nan template’s banal colors for your ain branding tin quickly create a cohesive design.

Use your ain logos, marque colour scheme, and ocular artistic truthful that each of your trading materials person a akin theme.

4. Keep it short.

No 1 wants to unfastened a newsletter to spot a wall of text. I urge you support your messaging concise truthful that readers tin quickly scan it while getting each nan pertinent accusation they need.

5. Put images to use.

Images tin greatly summation nan readability of your newsletter and supply much-needed buffers betwixt text.

Images and infographics are besides awesome ways to show accusation successful an engaging way. They should beryllium high-quality and successful statement pinch your brand’s messaging.

6. Make it mobile-friendly.

As much group usage phones to entree email, making judge your newsletter has a mobile-friendly creation is simply a must. Choose a responsive design that adapts to immoderate mode (tablet, mobile, aliases desktop) your readers are using.

7. Use clear CTAs.

Increase conversions and engagement by utilizing attention-grabbing CTAs. Entice your readers to click utilizing persuasive language, eye-pleasing colors, and due placement.

Using a contrasting colour creation will thief your CTA guidelines out. I find that adding a well-designed fastener tin pull subscribers’ attraction and punctual them to return action.

8. Test and make adjustments.

To find nan champion newsletter format, you’ll request to usage A/B testing to find which performs better. Test retired different designs complete a group play of time, comparison results, and spell pinch nan 1 that performs nan best.

Get Started connected Your Email Marketing Newsletter

Ready to draught your adjacent email newsletter campaign? I dream this blog has made you consciousness much prepared.

Download 1 of nan fantabulous newsletter templates from nan template galleries and landing pages above. Then, study really to trade an email newsletter your assemblage will want to prosecute with.

Editor's Note: The station was primitively published successful December 2018 but was updated for comprehensiveness successful December 2019.