10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

I’ve tried and tried, but I can’t crack nan TikTok algorithm. Friends and peers regularly inquire for proposal connected really to get eyes and engagement there, and I dislike to admit it, but I’ve sewage nothing.

Thankfully, TikTok ads are present to bypass nan unknowns and scope your audiences, and nan champion TikTok ads person created rather nan playbook to success.

While TikTok's early is still uncertain — it’s already banned successful respective countries and is connected the verge of nan aforesaid destiny successful nan United States — its trading imaginable can’t beryllium denied.

Marketers study that it has nan third-highest engagement of each societal media and it is besides the fastest-growing (rising 9% twelvemonth complete twelvemonth from 2023). Let’s return a look astatine immoderate of nan champion TikTok advertisement examples truthful you tin reap immoderate of its rewards.

Table of Contents

• Why Should You Invest successful TikTok Ads?
• How to Get Started pinch TikTok Ads
• Types of TikTok Advertisements
• What makes a awesome TikTok ad?
• 10 of nan Best TikTok Ad Examples to Inspire Your Next Campaign

Why Should You Invest successful TikTok Ads?

Not convinced that TikTok is worthy investing your trading dollars in? Here are immoderate speedy facts and statistics that whitethorn alteration your mind:

• It’s affordable: TikTok’s CPM is half nan costs of Instagram, a 3rd of nan costs of Twitter, and 62% little than Snapchat. (eMarketer)
• After seeing an advertisement connected TikTok, viewers spot nan marque 41% much and are 31% much apt to beryllium loyal to nan brand. (TikTok)
• TikTok users are 1.8x much apt to person their family and friends to bargain nan point they purchased antecedently (versus non-TikTok users). (TikTok)
• 37% of TikTok users successful nan United States made purchases either done links connected nan app aliases straight connected nan platform. (Statista)

How to Get Started pinch TikTok Ads

If you’re caller to TikTok, you’ll decidedly want to download a transcript of our broad guideline to TikTok Marketing earlier we continue.

It’s free and will springiness you a beardown instauration connected harnessing nan platform's powerfulness for business success.

You tin besides cheque retired our article “TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples].”

In it, chap HubSpotter Flori Needle breaks down everything you request to cognize astir creating an account, really building an advertisement successful nan platform, and getting approved.

Keep reference for inspiration for those ads.

Types of TikTok Advertisements

While constricted successful position of targeting and objectives compared to platforms for illustration Instagram and Facebook, TikTok offers a number of advertisement formats for marketers and advertisers to take from.

TikTok TopView Ads

A TopView TikTok Ad is fundamentally a video advertisement shown to users instantly upon opening nan app.

It appears arsenic a three-second full-screen acquisition earlier transitioning into an in-feed type of nan video pinch icons and nan expertise to interact aliases navigate arsenic you wish.

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TikTok claims users are 1.5x much apt to callback a marque from TopView than different advertisement types, while a study by Kantar recovered 68% of users were much apt to click connected TopView ads than others.

The level touts this arsenic their astir premium advertisement type, and I don’t blasted them for nan vulnerability and undivided attraction it provides. That said, this advertisement type is only disposable to prime users.

What’s it champion for? Awareness, website traffic, conversions (lead generation).

In-feed Videos

In-feed ads look straight successful a user’s contented provender and lucifer autochthonal TikTok videos minus a mini “sponsored” tag.

These advertisements tin beryllium video-based aliases image (more connected that shortly), up to 60 seconds long, and see a call-to-action fastener that tin nonstop users to a website, landing page, aliases moreover TikTok Shop.

(This is decidedly nan astir celebrated TikTok Ad type.)

What’s it champion for? Website traffic, conversions, app downloads.

In-feed Image/Carousel Ads

While chiefly known for video, TikTok besides allows you to upload fixed image content, which brings america to nan in-feed image aliases “carousel” ads.

This format is akin to “Carousel” connected Instagram. It allows you to upload aggregate images successful a series that users must past scroll done to spot nan full connection (though you tin besides automate nan scrolling).

Unlike videos, which group tin passively watch, these ads fto you item aggregate things and beforehand engagement/interaction pinch your marque in-feed.

What’s it champion for? Website traffic, conversions/lead generation, engagement, and promoting products successful TikTok Shop.

Branded Mission (Hashtag Challenges and Effects)

Branded Missions (commonly referred to arsenic Hashtag Challenges) are fundamentally larger advertisement campaigns (usually centered astir a hashtag aliases branded effect) wherever brands are paired pinch TikTok creators to create contented astir their goals.

Rather than crafting a vanished ad, brands are putting together much of a imaginative little to explicate what they’re looking for from creators and person them to participate.

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A Branded Mission run must include:

• ​Bundled Feature Page (Branded Hashtag page and/or Branded Effect page)
• ​Branded Mission Page
• ​Branded Mission Details Tab
• ​Branded Mission Submission Tab
• ​Mission Center Page

More specifications connected these from TikTok here.

What’s it champion for? Building marque consciousness and generating engagement.

Spark Ads

Simply put, Spark Ads are for illustration “Boosted” posts connected Facebook aliases Instagram — existing contented you determine to beforehand to caller aliases larger audiences pinch advertising.

The quality present is that it tin beryllium contented connected your floor plan aliases from other users who person granted support to beforehand their videos.

In different words, you tin stock immoderate of nan awesome user-generated contented customers create astir your product. This allows brands to get nan astir retired of contented already proving to work, moving “smarter, not harder.”

Spark ads are displayed in-feed for illustration they were initially posted but adhd a call-to-action butt that tin thrust postulation to a brand’s TikTok profile, website, aliases TikTok Shop.

What’s it champion for? Building awareness, trust, conversions, Tiktok Shop sales, and customer appreciation.

What makes a awesome TikTok ad?

Fast-paced and Concise

TikTok advertisement videos tin beryllium up to 60 seconds long, but moreover nan level recommends keeping them 9 to 15 seconds long, arsenic these thin to execute best.

It’s ever wise to support your contented short and saccharine to debar losing your audience’s attraction and besides leaving them wanting more.

(And consenting to click to get it.)

Less Produced

Gaining fame during nan COVID-19 lockdown, TikTok became known for nan less-refined accumulation worth of its videos.

People from each walks of life could edit and stock videos and nan mostly were changeable vertically connected a smartphone, had nary fancy sound aliases lighting, and were usually successful homes aliases real-life scenes/settings.

This style became a level staple and cardinal to adapting to its culture.

Conversational Tone

Another staple of TikTok is its conversational tone. Much of nan contented features group speaking to nan camera aliases pinch a communicative voiceover, making accusation accessible and easy to understand. It’s uncommon to spot original contented that does not travel this style, and awesome TikTok ads thin to emulate it.

Overall, nan champion TikTok ads consciousness autochthonal to nan platform, aligning pinch nan style of nan contented shared location and what your peculiar target assemblage wants and does there.

Most of nan points supra travel backmost to this, but present are a fewer different things we commonly see:

• Focusing connected nan customer (their symptom points, interests, concerns, and experiences)
• Incorporating trends (memes, topics, sounds, etc.)
• Working pinch popular, applicable influencers aliases creators

Let’s return a look astatine immoderate examples of ads that seizure these elements good and what you tin study from them.

1. BetterHelp

One of nan hallmarks of TikTok contented is little accumulation value. I don’t mean this arsenic an reproach successful immoderate way; I simply mean it’s little refined.

Rather than looking for illustration a traditional, big-budget tv commercial, TikTok videos thin to look for illustration a backstage user filmed them pinch conscionable a smartphone.

They whitethorn beryllium dimly lit, nan footage a small shaky. This makes nan contented travel disconnected arsenic much authentic and relatable, a cleanable sentiment for BetterHelp.

What We Like:

• Short and nonstop pinch its messaging.
• The “talking head” style feels for illustration you’re conscionable receiving proposal from a friend. It’s much of a heart-to-heart conversation.
• The mounting of nan narrator doing a skincare regular aligns pinch and drives location nan thought of self-care.

The Lesson: Keep your video conversational and straightforward. This video doesn’t consciousness scripted but for illustration an integrated speech pinch personification who cares astir you. Rather than coming disconnected for illustration a pushy income transportation for illustration a batch of advertising, it makes you want to listen.

Pro Tip: Always see captions successful videos pinch speaking. This makes your video accessible to a larger assemblage and helps get your connection crossed moreover if viewers person their sound off.

2. DoorDash

What We Like:

• It uses a compelling hook to drawback your attention.
• The advertisement uses a Gen Z narrator to entreaty to nan demographic connected nan platform. 78% of Gen Z successful nan US reports utilizing TikTok, according to Measure Protocol.
• The advertisement uses a celebrated effect connected TikTok, known arsenic green screen, allowing nan creator to show really easy it is to motion up for DoorDash. Combining each these strategies gives you a video that looks and feels authentic to nan platform.

The Lesson: Know your audience. From nan creator to nan hook, it’s clear who DoorDash is trying to entreaty to pinch this ad: young adults who want immoderate other rate for nosy things for illustration AirPods. Get to cognize your purchaser persona and cater your TikTok advertisement to speak to each their interests.

3. SuperGoop

Like galore millennial women, my “for you” page is often afloat of constitution and skincare tips. So, this SuperGoop TikTok fits correct in.

In it, a creator shows viewers really to get a “glowy” summertime look utilizing 2 SuperGoop products.

What We Like:

• A swift magnitude of 29-second
• “Hacks” and how-tos are celebrated connected TikTok. This advertisement delivers worth arsenic a tutorial for solving a communal problem.
• Capitalizes connected a simple, first-person communicative voiceover.
• Ends pinch a telephone to action; telling viewers to “shop now” for nan merchandise featured successful nan video

The Lesson: Always extremity pinch nan adjacent steps for your viewer. It’s 1 point to person personification to want your merchandise aliases service, but if you don’t show them really to really get their hands connected it, you only create much friction.

4. HelloFresh

There's thing worse than watching an advertisement that feels scripted aliases forced. One measurement to get astir this is by filming a vlog-style video, for illustration this 1 from HelloFresh:

What We Like:

• Grabs your attraction by mentioning a communal symptom point: spending excessively overmuch astatine nan market store.
• Shows nan full customer journey, from unboxing to enjoying nan repast pinch a loved one. Viewers get a afloat recap of a real-life customer experience.
• Her proposal feels personal, almost for illustration an endorsement from a trusty friend.

The Lesson: Tell a story. Part of what makes this advertisement appealing is that it takes you connected a communicative travel pinch nan main character. You’re introduced to her and her relatable symptom constituent and are compelled to instrumentality astir to spot really things move retired for her.

Storytelling is simply a tried-and-true strategy successful immoderate shape of marketing, and TikTok is nary different.

5. JCPenny

What We Like:

• Ad is framed arsenic a “shopping haul,” which is simply a celebrated format connected societal media.
• Uses a first-person narrative
• Highlights respective JCPenny products successful existent life
• It’s timely/seasonal, making it moreover much applicable to its target audience.
• It’s messaging is honest. It recognizes that group don’t ever deliberation of nan marque arsenic trendy aliases young anymore but uses nan video to beryllium why that’s a mistake.

The Lesson: Tackle objections head-on. I for illustration that JCPenny recognized nan imaginable objections of their assemblage and addressed them directly. This shows they understand who they’re talking to and are fresh to beryllium them wrong.

6. Crumbl

Crumbl takes a little accepted attack pinch this TikTok Ad, leaning into workplace shots of its treats and not a azygous quality look — but this useful for a marque known for its aesthetics.

What We Like:

• It’s visually striking — a feast for nan eyes. This advertisement uses agleam colors, swelling music, and slow-motion shots of its cookies to drawback nan viewer's attraction and pique their cravings.
• It uses joke and nan uplifting connection of celebrating “small wins” to link pinch viewers.
• Stays existent to nan Crumbl marque and personality.

The Lesson: Stay existent to your brand. While a talking head-style video doesn’t really make consciousness for Crumbl’s offering, they knew their young assemblage was connected TikTok, and it’s location they needed to be. So, they sewage creative.

Rather than leaning into trends that didn’t align pinch their brand, they mixed different level strategies that did (humor and motivation) to create thing that feels authentic to them.

7. Kung Fu Tea

Hashtags play an important domiciled connected societal media. They thief users find applicable videos and link pinch those pinch akin interests.

For marketers, they tin besides boost a post‘s visibility and reach. Kung Fu Tea’s #BobaChallenge is nan cleanable illustration of a marque harnessing nan powerfulness of hashtags successful a Brand Mission connected TikTok.

The situation is simple: Stab a straw successful your boba cup pinch your eyes closed. Silly? A little, but besides highly engaging, elemental to execute, and effective astatine creating genuine reactions. As a result, nan #BobaChallenge went viral, racking up thousands of likes and shares.

What We Like:

• It’s playful. The situation invites consumers of each backgrounds to participate successful a relatable acquisition (trying to ace nan seal connected your Boba) and not return themselves excessively seriously.
• Uses a hashtag to promote UGC and create a consciousness of community.

The Lesson: Create a consciousness of community. Social media is each astir connection, and utilizing your TikTok Ad to bring group together complete a shared acquisition aliases emotion of your merchandise is simply a awesome measurement to usage this to your advantage.

8. Clearly

Here's different illustration of a Branded Mission centered astir a hashtag — but this 1 leverages TikTok influencers.

Clearly, an eyewear company, kicked things disconnected pinch a branded hashtag (#ClearlyTransform) asking group to show their champion look pinch their favourite brace of glasses.

The wide extremity was to thief group consciousness assured while wearing glasses and present Clearly arsenic a marque that tin make that possible.

To dispersed this connection moreover further, Clearly collaborated pinch 5 high-profile creators, including TikTok prima Leenda Dong (who has 17 cardinal followers).

What We Like:

• The relatable ngo of wanting to consciousness comfortable and assured successful your glasses.
• Uses a hashtag to promote UGC and create a consciousness of community
• By partnering pinch TikTok influencers, the situation generated 241,000+ video submissions, 32.7 cardinal engagements, and 12,000 caller followers complete six days.

The Lesson: Relevant influencers aliases creators tin really thief grow nan scope of your content. Explore really your marque tin partner pinch those your assemblage loves successful your TikTok Ad.

Learn much astir that here.

9. Quince

Like Crumbl, Quince, a manner marque aiming to make luxury style much affordable, leans into aesthetics successful its ad.

What we like:

• It’s short and sweet.
• Creates a consciousness of calm and comfort, precisely nan emotion 1 would want from their autumn bedding.
• Still leans into TikTok’s low-production style pinch nan chamber mounting and real-life behind-the-scenes narrative.

The Lesson: Be concise. Your video doesn’t person to beryllium agelong to get its connection across. Leave your viewers wanting more.

10. CoverGirl

Like SuperGoop, CoverGirl leans into nan fame of beauty tutorials connected TikTok by creating 1 utilizing its caller foundation.

The video shows a constitution enthusiast applying nan instauration and hyping up nan results. The assemblage is getting worth by seeing nan merchandise “in action” and learning a fewer tips from nan narrator.

What we like:

• It shows nan merchandise successful action, not only educating consumers really to usage it but besides proving nan results it tin deliver.
• It comes disconnected arsenic friends and approachable, not salesy.

The Lesson: Show your merchandise successful action. Nothing quiets doubts for illustration being capable to spot really a merchandise really performs. Next to samples and trials, “demonstrations” for illustration these are 1 of nan champion ways to scratch that itch successful buyers.

Need much examples? TikTok has a directory that shares high-performing ads. You tin select by extremity aliases advertisement type for much inspiration. All you request is simply a TikTok Ads profile.

Creativity Got nan Customer

TikTok advertizing offers marketers a goldmine of opportunities to prosecute audiences creatively and authentically. As nan examples successful this article show, nan champion TikTok ads are little astir polished accumulation and much astir relatability, storytelling, and aligning pinch level trends.

So, don't beryllium intimidated by nan ever-mysterious algorithm — commencement experimenting pinch ads that captivate and convert.

Editor's note: This station was primitively published successful September 2022 and has been updated for comprehensiveness.